The Editorial Team

Gareth Henry

Gareth Henry

Gareth Henry is the founder and Managing Director of AppSalon, a digital marketing agency in Sydney, Australia.

Gareth saw an important mission that needed doing in Australia - AppSalon's mission has been to provide world class, user centric design and SEO for websites, that assures small business success with client acquisition.

Gareth's marketing background is of an SEO specialist the last decade, with countless top 3 ranks for major commercial terms, such as skip bin hire, fish for sale, crystals for sale, and many more.

However, he realises not everything is SEO, and seeks mastery with website design, conversion optimisation, and content production, so a businesses brand and website can deliver beyond simply creating traffic.

This year has been a tremendous learning curve with AI and building web apps, and so now gen AI capabaility is part of the toolset Gareth delivers.

Gareth is considered an authority on creating websites and web apps that people adore, and is happy to provide insights to both established business owners and brand new hobbyists.

Wireframe outline of a product page highlighting effective layout and design tips to boost conversions

14 Product Page Examples and Tips to Boost Conversions in 2024

By Gareth Henry | 09 Sep 2024

A product page is the heart of any ecommerce website. It’s where customers decide whether to buy what you’re selling. A well-designed product page can turn casual browsers into buyers,…

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Graphic of lightbulb next to the text "SEO For Electricians" on a purple background

11 Powerful SEO Tips For Electricians To Boost Leads In 2024

By Gareth Henry | 02 Sep 2024

In 2024, more people than ever are searching online for electricians. Whether it’s for a home emergency or a renovation, potential customers are turning to Google and Bing to find…

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Graphic titled 'SEO For Construction Companies' featuring a crane constructing a text block, symbolising building SEO strategies for the construction industry

SEO For Construction Companies: A Simple Guide To Get Leads

By Gareth Henry | 19 Aug 2024

Why SEO Matters for Construction Companies When people need construction services, they often start by searching online. If your business isn’t appearing in those search results, you’re likely missing out…

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A stylised graphic of responsive website design, showing a website displayed on a desktop, tablet, and mobile device

Responsive Website Design: Key Principles And Best Practices

By Gareth Henry | 12 Aug 2024

Responsive Website Design: Key Principles and Best Practices Responsive website design is all about making sure a website looks good and works well on any device, whether it’s a phone,…

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Illustration of Image SEO with a graphic of mountains in a picture frame

Image SEO: How To Optimise Images For Better Search Rankings

By Gareth Henry | 05 Aug 2024

What Is Image SEO? Image SEO is all about making your images more visible and understandable to search engines like Google. It involves techniques like: When done right, image SEO…

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Illustration of a computer screen with a magnifying glass, symbolising how alt text helps search engines and screen readers understand images

Alt Text: Best Practices For SEO And Accessibility

By Gareth Henry | 29 Jul 2024

What Is Alt Text? Alt text, or “alternative text,” is a short, written description added to images on a web page. It serves two main purposes: Unlike captions, which are…

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Illustration showing a person managing an online Shopify store with icons representing SEO, sales, and growth strategies

SEO for Shopify: Essential Tips to Boost Your Store’s Ranking

By Gareth Henry | 22 Jul 2024

What is Shopify SEO? Search Engine Optimisation (SEO) is the process of making your Shopify store more visible in search engines like Google. The goal is to rank higher in…

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A lightbulb with icons representing digital marketing tools and the text "Digital Marketing Agency Prices"

Digital Marketing Agency Prices In Australia: What To Expect

By Gareth Henry | 15 Jul 2024

If you’re looking to hire a digital marketing agency in Australia, you might be wondering about the TRUE costs involved. We’re all sick of the “Australia tax”, right? But in…

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Graphic featuring the text "Webflow Website Examples" with a stylised globe and Webflow logo

15 Best Webflow Website Examples For Inspiration In 2024

By Gareth Henry | 24 Jun 2024

What Is Webflow? Webflow is a tool that lets you build websites without knowing how to code. It has a drag-and-drop interface, which makes it easy to use, even if…

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Graphic of a happy skeleton with text "SEO For Chiropractors"

SEO For Chiropractors: Top Tips & Strategic Services

By Gareth Henry | 27 May 2024

SEO Basics For Chiropractors In 2024 What Is SEO And Why Should Chiropractors Care? SEO, or search engine optimisation, is crucial for online visibility. For chiropractors, it’s about using search…

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