The Editorial Team

Gareth Henry

Gareth Henry

Gareth Henry is the founder and Managing Director of AppSalon, a digital marketing agency in Sydney, Australia.

Gareth saw an important mission that needed doing in Australia - AppSalon's mission has been to provide world class, user centric design and SEO for websites, that assures small business success with client acquisition.

Gareth's marketing background is of an SEO specialist the last decade, with countless top 3 ranks for major commercial terms, such as skip bin hire, fish for sale, crystals for sale, and many more.

However, he realises not everything is SEO, and seeks mastery with website design, conversion optimisation, and content production, so a businesses brand and website can deliver beyond simply creating traffic.

This year has been a tremendous learning curve with AI and building web apps, and so now gen AI capabaility is part of the toolset Gareth delivers.

Gareth is considered an authority on creating websites and web apps that people adore, and is happy to provide insights to both established business owners and brand new hobbyists.

Speedometer graphic on a purple background with text "How To Improve Your Website Speed"

Speed Up Your Site: Essential Tips On How To Improve Website Page Speed

By Gareth Henry | 04 Mar 2024

Introduction to Website Page Speed Why Is Page Speed Critical? Page speed is like the heartbeat of your website; it keeps visitors engaged and your site functioning efficiently. Understanding the…

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Illustration featuring a camera and wedding bands symbolising the union of wedding photography and SEO

Top SEO Techniques for Wedding Photographers – 2024 Guide

By Gareth Henry | 26 Feb 2024

Introduction to SEO for Wedding Photographers The Growing Role of SEO in the Photography Industry In the dynamic world of photography, SEO has become as essential as the camera itself.…

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Illustration of multiple web pages with the text "How Many Backlinks is good?" questioning the optimal number of backlinks for effective SEO

Maximising SEO: How Many Good Backlinks Do You Need to Rank Your Website Effectively?

By Gareth Henry | 19 Feb 2024

Introduction to the Power of Backlinks Understanding the Impact of Backlinks on Google SEO Backlinks are the secret sauce in the SEO recipe! They’re crucial because they signal to search…

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A creative representation of the term 'Bounce Rate' with hand-drawn graphs and documents, highlighting the concept's simplicity

What Is Bounce Rate? Definition, Google Analytics, And How To Achieve A Good Bounce Rate

By Gareth Henry | 12 Feb 2024

Unveiling the Mystery of Bounce Rate Defining Bounce Rate in Simple Terms Bounce rate might sound like a term for sports, but in the digital marketing world, it’s a key…

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Illustration of a calculator with 'SEO For Accountants' text on a blue background

SEO for Accountants & Accounting Firms Guide: Get More Clients

By Gareth Henry | 26 Jan 2024

Introduction to SEO for Accountants The Role of SEO in Modern Accounting Business Growth In the fast-paced financial world, accountants have a unique challenge: distinguishing themselves in a market saturated…

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Feature image for a blog post titled 'SEO For Law Firms' with a gavel illustration on a green background

Ultimate SEO Guide for Lawyers & Law Firms: Boost Rankings

By Gareth Henry | 22 Jan 2024

Introduction to SEO for Law Firms Why Investing in SEO is Crucial for Modern Lawyers In today’s digital world, SEO isn’t just an option for lawyers; it’s a must-have. Getting…

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Educational cover image for a guide on creating links within WordPress pages

Mastering WordPress Linking: How to Add Hyperlinks, Links, and Anchor Pages for Seamless Navigation

By Gareth Henry | 19 Jan 2024

Introduction To Linking The Power of Links in WordPress Unlocking WordPress linking magic isn’t just about making text clickable; it’s about creating a web of connections within your website that…

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Graphic comparison of WordPress and Shopify with their logos displayed on computer monitors, highlighting the debate for online store management

Our experience of rebuilding a store in Shopify: Should I switch my shop from WordPress to Shopify?

By Gareth Henry | 08 Dec 2023

Shopify has been doing some very aggressive marketing in Australia and established a real brand with the majority of ecommerce stores seemingly using it. According to BuiltWith [1], 21% of…

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Illustration of a character with a television head labeled 'AI', symbolising the fusion of artificial intelligence with the personal touch in blogging

How To Blog Using AI And Actually Enjoy It: Top 10 Problems With AI Blogging & How To Fix Them

By Gareth Henry | 06 Dec 2023

At AppSalon, I’ve been writing gen AI assisted articles and product descriptions for years now, old tools like Jasper were mostly unimaginative, but sometimes brilliant, generators of filler content, structure…

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Featured image for 'AI Design Unveiled: Methodologies & Best Practices' article, presenting a futuristic and conceptual representation of AI in the design industry

Artificial Intelligence Design: How it Works, Best Practice AI Design Methodology

By Gareth Henry | 16 Nov 2023

Introduction to Artificial Intelligence Design Fundamentals of AI in design In web design, Artificial Intelligence (AI) applies machine intelligence to innovate and streamline design creation. AI empowers creators to enhance…

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