The Editorial Team

Gareth Henry

Gareth Henry

Gareth Henry is the founder and Managing Director of AppSalon, a digital marketing agency in Sydney, Australia.

Gareth saw an important mission that needed doing in Australia - AppSalon's mission has been to provide world class, user centric design and SEO for websites, that assures small business success with client acquisition.

Gareth's marketing background is of an SEO specialist the last decade, with countless top 3 ranks for major commercial terms, such as skip bin hire, fish for sale, crystals for sale, and many more.

However, he realises not everything is SEO, and seeks mastery with website design, conversion optimisation, and content production, so a businesses brand and website can deliver beyond simply creating traffic.

This year has been a tremendous learning curve with AI and building web apps, and so now gen AI capabaility is part of the toolset Gareth delivers.

Gareth is considered an authority on creating websites and web apps that people adore, and is happy to provide insights to both established business owners and brand new hobbyists.

How AI Is Reshaping The Prisoner’s Dilemma

By Gareth Henry | 21 Dec 2022

By    |   Last Updated AI might be the key to solving the Prisoner’s Dilemma, but we won’t know until we’ve tested it out on our least favourite family member…

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Are animations good for websites?

By Gareth Henry | 14 Dec 2022

By    |   Last Updated There’s a common wisdom that is shared amongst people who run websites: Plain as day websites rule Google’s Search Results Page (SERP). How can this…

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How to build an audience from nothing (no brand)

By Gareth Henry | 06 Dec 2022

By    |   Last Updated Do you have a brand? You may think you have a “brand”, but you’re only a “brand” when potential customers think of you in the…

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Why your marketing emails are going to spam and how to fix it

By Gareth Henry | 01 Mar 2022

Imagine dedicating considerable time and effort to meticulously crafting a marketing email, carefully selecting each word, only to find out it has landed in your customers’ spam folders; a truly…

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The 10 best SEO tools and hacks

By Gareth Henry | 01 Feb 2022

SEO (Search Engine Optimisation) has become very complex in recent times. The algorithm changes are constant, but luckily there’s always an endless amount of software to help you with your…

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3 reasons why your marketing isn’t working

By Gareth Henry | 06 Dec 2021

By    |   Last Updated There is a common misconception that marketing is easy. Unfortunately, it isn’t. Marketing can take up valuable time, leave you exhausted and nervous, and it’s…

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Ideas on how to build an audience, the smart offer plus more

By Gareth Henry | 05 Dec 2021

By    |   Last Updated One of the most common traps of business is small-minded networking. Marketing at its core is just getting in front of people, however, are you…

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How to be authentic

By Gareth Henry | 02 Dec 2021

By    |   Last Updated When crafting a message for your brand, it’s essential to maintain authenticity. So your message should stay true to your company’s tone of voice. Not…

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How to build trust with your customers

By Gareth Henry | 02 Dec 2021

By    |   Last Updated There is usually one reason why you may not be making any sales. Your potential customer has made a gut call that you’re a bit…

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