AQUARIUM SHOP CASE STUDY
OZ Discus
Mission was as follows:
- Create a catalogue of Discus, easy to upload to and manage
- Use sophisticated processes for member acquisition and sales.
- Create SEO framework.
- Provide marketing materials and designs.
Outcome:
- Highly successful google SERP presence for commercial keywords, high google rank, number 1 nationally on some Discus related products.
- Helped build a community of members simply and effectively.
- Sales and Delivery online streamlined.
NanoTanks
Mission was as follows:
- To increase sales through the website.
- Totally rebuild many parts of the website and conversion optimise.
- Making the business function completely online, have the website function as a virtual fish store.
- Provide free SEO and paid traffic from Google with innovative processes.
- Create a unique design and highly functional and infographic rich content.
- To track sales through analytics.
- Implement gamified Loyalty program software system.
- Fully custom shop/cart templates enabling easy navigation of the store.Outcome:
- Objectives achieved, innovative SEO and conversion optimisation processes put into place that achieved quickly noticable results.
- Many unexpected hurdles ie. multiple lockdowns, closure of shop, shipping issues, and technical issues were successfully overcome through the website.
- Through training, consultation and collabaration, the website is able to be fully utilised and developed by the business owner.
![Screen-Shot-2021-11-03-at-2.22.45-pm Screen-Shot-2021-11-03-at-2.22.45-pm](https://appsalon.com.au/wp-content/uploads/2021/10/Screen-Shot-2021-11-03-at-2.22.45-pm.jpg)
![Screen-Shot-2021-11-03-at-2.31.57-pm-1 Screen-Shot-2021-11-03-at-2.31.57-pm-1](https://appsalon.com.au/wp-content/uploads/2021/10/Screen-Shot-2021-11-03-at-2.31.57-pm-1.png)