Why your marketing emails are going to spam and how to fix it

Imagine spending all your time creating a stellar marketing email only for it to end up in your customer’s spam folder. The pain! Seeing those low open rates can be frustrating; however, there are some things you can do to prevent it from happening in the future. This article outlines four reasons why your emails…

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21 email marketing terms every small business owner should know

As email is one of the most scalable marketing channels for small businesses, it’s no wonder that email marketing campaigns are used by nearly every type of small business. Email is arguably one of the best ways to market your products or services to interested customers. Email marketing allows you to target customers based on…

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The 10 best SEO tools and hacks

SEO (Search Engine Optimisation) has become very complex in recent times. The algorithm changes are constant, but luckily there’s always an endless amount of software to help you with your SEO needs. Some people claim they can get higher rankings in search engines like Google without using many tools, but only by working hard hours…

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