Why your marketing emails are going to spam and how to fix it

Imagine spending all your time creating a stellar marketing email only for it to end up in your customer’s spam folder. The pain! Seeing those low open rates can be frustrating; however, there are some things you can do to prevent it from happening in the future. This article outlines four reasons why your emails…

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21 email marketing terms every small business owner should know

As email is one of the most scalable marketing channels for small businesses, it’s no wonder that email marketing campaigns are used by nearly every type of small business. Email is arguably one of the best ways to market your products or services to interested customers. Email marketing allows you to target customers based on…

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The 10 best SEO tools and hacks

The 10 best SEO tools & hacks

SEO (Search Engine Optimisation) has become very complex in recent times. The algorithm changes are constant, but luckily there’s always an endless amount of software to help you with your SEO needs. Some people claim they can get higher rankings in search engines like Google without using many tools, but only by working hard hours…

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3 reasons why your marketing isn’t working

There is a common misconception that marketing is easy. Unfortunately, it isn’t. Marketing can take up valuable time, leave you exhausted and nervous, and it’s hard to know what the best strategy is for your business in the first place. This article explores three reasons small businesses fail at marketing, including how to overcome the…

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How to build an audience

One of the most common traps of business is small-minded networking. Marketing at its core is just getting in front of people, however, are you really getting in front of enough people? Having an audience (whether you ‘own’ or ‘rent’ one) is the foundation of digital business. On the shop floor or on the phone,…

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How to be authentic

When crafting a message for your brand, it’s essential to maintain authenticity. So your message should stay true to your company’s tone of voice. Not only does this help you attract new customers, but it also helps you build trust and loyalty with your existing customers. Why is it important to be authentic? Your ability…

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How to build trust with your customers

There is usually one reason why you may not be making any sales. Your potential customer has made a gut call that you’re a bit scammy. They can sense it in the way you market your product or service. You may not be doing this on purpose, but some of these mistakes can make you…

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