14 Product Page Examples and Tips to Boost Conversions in 2024

Wireframe outline of a product page highlighting effective layout and design tips to boost conversions

By Gareth Henry   |   Last Updated 9 September 2024

A product page is the heart of any ecommerce website. It’s where customers decide whether to buy what you’re selling.

A well-designed product page can turn casual browsers into buyers, while a poor one can send people away.

In this article, we’ll look at product page examples that work and give you tips on how to improve your own pages to boost conversions in 2024.

1. Patagonia: Clear Messaging That Speaks to Customers

Torrey Pine Green Patagonia Men's Nano Puff Vest shown on model and in colour options
Patagonia’s Nano Puff Vest in Torrey Pine Green, focusing on sustainability and customer clarity

Patagonia is known for its commitment to environmental causes, and that message is clear on its product pages. Their descriptions are simple, and the images are straight to the point.

They don’t overload customers with too much information. Instead, they focus on what matters — how their products are made and why it’s good for the planet. This keeps the user experience simple and engaging.

Tip: Be clear about your values. If your brand has a strong message, make sure your product page reflects it. This builds trust and helps customers feel good about their purchase.

2. IKEA: Making Information Easy to Find

White BILLY bookcase from IKEA showing different colour options and usage examples
IKEA’s BILLY bookcase in white, showcasing simple design and easy information access

IKEA’s product pages are a great example of how to organise information well. Each product has a clear image, a price, and a short description at the top.

If customers need more details, they can scroll down to see the product dimensions, materials, and other specifications. This helps shoppers find what they’re looking for without feeling overwhelmed.

Tip: Keep your product page clean and organised. Use headings and sections to break up information, so customers can easily find what they need.

3. Away: Using High-Quality Images to Highlight Features

Away Aluminum Medium suitcase in silver with close-ups of features and comparison options
High-quality image of Away’s Medium Aluminum suitcase, highlighting detailed features for easy understanding

Away’s product pages feature high-quality images that focus on the key details of their suitcases, such as close-ups of the wheels, locks, and handles. They also include images of the luggage next to a person, helping customers get a sense of the actual size.

These visuals provide a clear understanding of both the product’s features and dimensions, making it easier for buyers to imagine using the suitcase.

Tip: Use high-quality images. Include close-ups of important features and show your product in context, like next to a person, to give customers a sense of size and functionality. This builds confidence in the product, even when they can’t physically see it.

4. Nike: Personalisation That Keeps Customers Engaged

Customisable Nike Dunk Low shoes in red and green with texture options displayed
Nike Dunk Low Unlocked By You, offering personalisation that keeps customers engaged through easy customisation

Nike makes shoe personalisation easy with their product pages. Customers can choose colours, sizes, and other features without leaving the page. This helps them feel involved in the shopping process and keeps them on the page longer.

Tip: Offer customisation options. Let customers personalise their product. This not only improves their shopping experience but also increases the likelihood they’ll make a purchase.

5. Warby Parker: Making Online Shopping Feel Like In-Store

Warby Parker's Esme eyeglasses in Sesame Tortoise with options for virtual try-on
Warby Parker’s Esme frames, blending online convenience with in-store shopping experience through virtual try-on

Warby Parker uses a “try before you buy” option that allows customers to choose frames to try on at home before making a final purchase. This makes the shopping experience feel a lot like visiting a physical store, even though it’s all done online. Warby Parker also offers a virtual try-on tool for an even quicker experience.

Tip: Bring the in-store experience online. If possible, offer try-before-you-buy options or virtual tools that help customers feel confident in their purchase.

6. Peloton: Selling More With Subscriptions

Peloton Bike Plus displaying features like the auto-resistance knob and rotating touchscreen
Peloton Bike Plus, enhancing the home fitness experience with live classes and on-demand workouts

Peloton does more than sell fitness equipment. They sell an experience, which includes live and on-demand classes with their products. This adds value and keeps customers engaged long after their initial purchase.

Tip: Add value with extra services. If you can, offer a subscription or extra service that enhances the product, giving customers more reasons to choose you.

7. Glossier: Simple Descriptions That Educate

Glossier Cloud Paint in Soar, a warm pink shade, with application instructions
Discover Glossier’s Cloud Paint in Soar, featuring a minimalist design and concise usage tips for effortless beauty

Glossier keeps their product pages simple with minimalist designs and short descriptions. However, they make sure that the descriptions and videos tell customers exactly how to use their products. This helps to educate people without overwhelming them.

Tip: Keep your descriptions short but informative. Don’t just tell customers what the product is; explain how it can be useful to them.

8. Casper: Building Trust With Trials and Guarantees

Couple on Casper's Medium Firm mattress in a well-lit bedroom, highlighting comfort and design
Experience Casper’s The One mattress with a 100-night trial, offering a balance of comfort and support with a risk-free guarantee

Casper’s product pages are full of trust-building elements. They offer a 100-night free trial and easy returns. This gives customers confidence, knowing they can try the product risk-free.

Tip: Offer guarantees and easy returns. This helps to reduce hesitation and makes customers feel secure in their decision to buy.

9. Spanx: Helping Customers Make the Right Choice

Model wearing Spanx OnCore Mid-Thigh Shorts in very black, showing front and back views
Spanx OnCore Mid-Thigh Shorts designed to sculpt and support, complete with detailed sizing and real-world user reviews to ensure the perfect fit

Spanx provides detailed size guides and tips on how their products fit. They even show user reviews that include real-world feedback on fit and comfort, which helps customers feel confident they’re making the right choice.

Tip: Provide sizing or fit guides. If your products come in different sizes or fits, make sure customers know how to choose the right one for them.

10. Dyson: Showing Off Product Features

Dyson V15 Detect Submarine vacuum showcased with its various attachments and technological features
Explore the innovative Dyson V15 Detect Submarine, designed to tackle all cleaning challenges with advanced technology

Dyson is known for its innovative products, and their product pages reflect that. Each product page is packed with details about the technology behind the product. They also include images and diagrams that help customers understand how the product works.

Tip: Highlight your product’s unique features. If your product has something that sets it apart, make sure that stands out on the page.

11. Who Gives A Crap: Combining Products with Purpose

Colorful rolls of Who Gives A Crap recycled toilet paper emphasizing eco-friendliness and charity support
Who Gives A Crap recycled toilet paper, combining superior comfort with a commitment to global sanitation improvement

Who Gives A Crap, a toilet paper company, makes it clear on their product pages that 50% of their profits go towards building toilets and improving sanitation in developing countries.

Every product page highlights this purpose, showing customers that their purchase contributes to making a positive impact on global health. This connection between product and purpose encourages people to feel good about their purchase.

Tip: If your business supports a cause, feature it prominently on your product page. Let customers know how their purchase contributes to something bigger, which can build loyalty and drive more sales.

12. Fitbit: Bundling Products to Increase Value

Google Fitbit Charge 6 showcasing its display and design, available in multiple colours
Fitbit Charge 6 enhances your fitness journey with advanced tracking features and a sleek design

Fitbit’s product pages often recommend related items, like fitness trackers and accessories. This encourages customers to add more items to their cart, increasing the average order value.

Tip: Suggest complementary products. Recommending related items can help customers get more out of their purchase, while increasing your sales.

13. Allbirds: Highlighting Sustainability

Allbirds Men's Wool Runner 2 in Rugged Green, showcasing sustainable materials and design
Step into sustainability with Allbirds Men’s Wool Runner 2, designed with eco-friendly materials for the environmentally conscious

Allbirds is big on sustainability, and they make sure their product pages reflect this. Each page includes details on the eco-friendly materials used to make the shoes, which appeals to environmentally conscious customers.

Tip: Emphasise sustainability if it’s part of your brand. Customers who care about the environment will appreciate the transparency.

14. Lush: Recreating the In-Store Experience

Lush Dream Cream body lotion displayed with ingredients, emphasizing its natural and soothing properties
Experience the soothing touch of Lush’s Dream Cream, enriched with oat and lavender, perfect for sensitive skin

Lush’s product pages include videos and detailed descriptions that make you feel like you’re in their store, smelling and touching their products. The customer reviews section is full of real people sharing their experiences, which adds even more trust.

Tip: Use videos and detailed descriptions. This helps bring your products to life for online shoppers who can’t interact with them in person.

Tips To Build A Product Page That Converts

Boost Customer Trust with Social Proof

Trust is a huge factor when shopping online, and social proof is one of the best ways to build it. Adding customer reviews, star ratings, and user-generated content (like photos or testimonials) can make a real difference.

When potential buyers see that others had a good experience, it encourages them to trust your brand and product.

Use High-Quality, Multi-Angle Images

Since customers can’t physically touch your product online, detailed images are a must. Include high-resolution photos from multiple angles to help buyers get a full understanding of the product.

If possible, offer 360-degree views, so customers can explore every detail. The more visual information you provide, the more confident shoppers will feel.

Optimise Product Descriptions for Search and Engagement

A well-written product description serves two purposes: it informs the customer and improves your search engine ranking.

Your description should include technical specifications, but it should also highlight the benefits and uses of the product in a way that’s easy to understand. Use clear, simple language and include relevant keywords to improve SEO without sounding forced.

Add Clear Pricing and Shipping Information

Nothing turns a customer away faster than hidden fees or confusing shipping details. Make sure your pricing is upfront, and list any shipping costs or delivery times clearly.

When customers know exactly what they’re paying and when to expect their order, they’re more likely to follow through with a purchase.

Include Video Content for Better Engagement

Videos are a great way to bring your product to life. Product demonstrations, tutorials, or short videos showcasing the features can make your page more engaging.

Videos give customers a better sense of how the product works and can even answer common questions, saving them from contacting customer support.

Ensure Mobile-Friendliness

With more and more people shopping on their phones, mobile optimisation is essential. Your product page needs to load quickly and be easy to navigate on smaller screens.

Ensure buttons, images, and text are appropriately sized for mobile devices to create a smooth shopping experience, no matter what device the customer is using.

Offer Personalised Recommendations

Offering personalised product recommendations is a great way to encourage customers to explore more items.

Suggesting related or complementary products based on what they’re viewing can increase the chances of them adding more to their cart. It not only enhances their shopping experience but can also boost your sales.

Final Thoughts

In conclusion, creating an effective product page is key to increasing conversions. Whether it’s clear messaging, quality images, or trust-building elements, these examples show you what works. By applying these tips, you’ll help your customers make informed decisions and increase the likelihood of a purchase.

Make sure your product page answers customer questions, builds trust, and provides an easy-to-use experience. A great product page can make all the difference in 2024.

Need help with your product pages? Give us a call on 0407 974 847 for a free audit and see how we can help you today.

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Gareth Henry is the founder and Managing Director of AppSalon, a digital marketing agency in Sydney, Australia.

Gareth saw an important mission that needed doing in Australia - AppSalon's mission has been to provide world class, user centric design and SEO for websites, that assures small business success with client acquisition.

Gareth's marketing background is of an SEO specialist the last decade, with countless top 3 ranks for major commercial terms, such as skip bin hire, fish for sale, crystals for sale, and many more.

However, he realises not everything is SEO, and seeks mastery with website design, conversion optimisation, and content production, so a businesses brand and website can deliver beyond simply creating traffic.

This year has been a tremendous learning curve with AI and building web apps, and so now gen AI capabaility is part of the toolset Gareth delivers.

Gareth is considered an authority on creating websites and web apps that people adore, and is happy to provide insights to both established business owners and brand new hobbyists.

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