SEO For Construction Companies: A Simple Guide To Get Leads

Graphic titled 'SEO For Construction Companies' featuring a crane constructing a text block, symbolising building SEO strategies for the construction industry

By Gareth Henry   |   Last Updated 19 August 2024

Why SEO Matters for Construction Companies

When people need construction services, they often start by searching online.

If your business isn’t appearing in those search results, you’re likely missing out on potential clients.

SEO for construction companies is crucial because it improves your visibility online, helping you attract more leads and secure new projects.

Know Your Audience

Image split in three showing different types of construction company audiences: homeowners, commercial developers, and contractors
Understanding your audience is key to effective SEO for construction companies

To get the best results from SEO, it’s important to understand who your potential clients are.

Are they homeowners, commercial developers, or contractors?

Each group might search for different services, so your website needs to be tailored to meet their specific needs.

By focusing on what your clients are searching for, you can make sure your business is visible when they need it most.

Finding the Right Keywords

Aerial image of Sydney with location pins marking commercial construction in the CBD and home renovation in the suburbs
Tailor your SEO strategy with location-specific keywords for services in Sydney

Keywords are the phrases people type into search engines when they’re looking for services. To attract the right traffic to your site, you need to use the keywords your potential clients are searching for.

For example, instead of just using broad terms like “construction company,” think about specific services you offer, like “home renovation in Sydney” or “commercial construction in Melbourne.”

Tools like Semrush, Ahrefs, or Google Keyword Planner can help you find the best keywords for your business.

To learn more about keywords, you can check out our other guides:

On-Page SEO: Making Your Website Work for You

Graphic of a construction company's website with an 'Under Construction' sign
On-page SEO includes optimising your website during and after construction

On-page SEO involves optimising the content on your website to make it easier for search engines to understand what your site is about. This includes:

  • Optimising Content: Ensure your website content is clear, relevant, and includes your target keywords naturally.
  • Meta Tags and Descriptions: These are short pieces of text that describe your page’s content. They should include your keywords and be written in a way that encourages users to click on your site.
  • Image Optimisation: Use descriptive alt text for images and make sure they’re compressed for faster loading times.

You can learn more about on-page SEO in our other articles:

Local SEO: Connecting with Nearby Customers

Construction worker smiling while talking on the phone, with thought bubbles showing five-star reviews, emphasising the importance of client testimonials for local SEO
Leverage happy client testimonials to boost your local SEO and trustworthiness

For construction companies, local SEO is crucial. Most clients prefer to work with local businesses, so it’s important to make sure your company appears in local search results.

  • Google Business Profile: Set up and optimise your Google Business Profile to increase your visibility in local searches.
  • Local Listings and Directories: Make sure your business is listed in relevant local directories. This helps search engines understand where your business is located and what services you offer.
  • Client Reviews: Positive reviews not only build trust with potential clients but also help improve your local search rankings.

Read our guides to learn more about local SEO:

Technical SEO: Building a Solid Foundation

A comprehensive view of a building's foundation under construction, highlighting the importance of a solid foundation in construction and technical SEO
Just like a strong foundation is crucial for any construction, a well-structured website is essential for effective technical SEO

Technical SEO ensures that your website runs smoothly and is easy for search engines to crawl and index. Important aspects include:

  • Site Speed and Mobile-Friendliness: A fast, mobile-friendly website is essential. Many users will access your site from their phones, and a slow or difficult-to-navigate site can drive them away.
  • Clear Site Structure: Your website should be easy to navigate, with a clear structure that helps search engines understand your content.
  • Secure Your Site: Using HTTPS instead of HTTP helps protect your users’ information and boosts your site’s credibility.

Find out more about technical SEO in our articles:

Content Marketing: Attracting and Engaging Visitors

Construction worker discussing project details with clients on-site, illustrating direct customer engagement and content marketing in construction
Direct engagement with clients on-site helps in building trust and showcasing your construction expertise

Creating valuable content is key to attracting visitors to your website. Here’s how you can do it:

  • Service Pages: Develop detailed pages for each service you offer. This helps potential clients find exactly what they’re looking for.
  • Blog Posts: Write blog posts that answer common questions or provide helpful tips related to construction. This not only attracts visitors but also positions your business as an expert in the field.
  • Client Testimonials and Case Studies: Share success stories from previous projects. This builds trust and shows potential clients what you’re capable of.

Off-Page SEO: Building Your Reputation

Construction manager shaking hands with a worker, surrounded by other smiling workers, highlighting strong team relationships and client interactions
Strengthening relationships with clients and staff on the ground, essential for building a reputable construction business

Off-page SEO involves activities outside of your website that can improve your rankings, such as:

  • Link Building: Get other reputable websites to link to your site. This can help improve your site’s authority in the eyes of search engines.
  • Social Media: An active social media presence can drive traffic to your site and support your SEO efforts.
  • Guest Blogging: Writing articles for other construction or home improvement blogs can help you reach a wider audience and build valuable backlinks.

You can learn more by visiting our articles:

Frequently Asked Questions

How long does it take to see results from SEO for construction companies?

SEO is a long-term strategy. You might start to see some improvements within a few months, but significant results can take six months to a year, depending on the competitiveness of your industry.

Is it worth hiring an SEO agency?

If you’re serious about improving your online presence and don’t have the time or expertise to manage SEO yourself, hiring an SEO agency can be a good investment. They can help you develop a strategy tailored to your business needs.

What’s the difference between local SEO and general SEO?

Local SEO focuses on optimising your website to attract customers in your area, while general SEO aims to improve your site’s rankings in broader search results. For construction companies, local SEO is particularly important because most clients search for services in their specific area.

Final Thoughts

SEO for construction companies is not just about getting more visitors to your website; it’s about attracting the right visitors who are looking for the services you offer.

By following the steps outlined in this guide, you can improve your site’s visibility, attract more leads, and grow your business.

Start with the basics, monitor your progress, and keep refining your strategy to stay ahead of the competition.


Need help with your SEO? Give us a call on 0407 974 847 for a free audit and see how we can help you today.

Disclaimer

Some of the links in this post are affiliate links. This means if you click on the link and purchase the service, we may receive an affiliate commission at no extra cost to you. Rest assured, we only recommend products we believe will add value to our readers.

Gareth Henry is the founder and Managing Director of AppSalon, a digital marketing agency in Sydney, Australia.

Gareth saw an important mission that needed doing in Australia - AppSalon's mission has been to provide world class, user centric design and SEO for websites, that assures small business success with client acquisition.

Gareth's marketing background is of an SEO specialist the last decade, with countless top 3 ranks for major commercial terms, such as skip bin hire, fish for sale, crystals for sale, and many more.

However, he realises not everything is SEO, and seeks mastery with website design, conversion optimisation, and content production, so a businesses brand and website can deliver beyond simply creating traffic.

This year has been a tremendous learning curve with AI and building web apps, and so now gen AI capabaility is part of the toolset Gareth delivers.

Gareth is considered an authority on creating websites and web apps that people adore, and is happy to provide insights to both established business owners and brand new hobbyists.

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