alt text guidelines Archives

Alt Text: Best Practices For SEO And Accessibility

By Gareth Henry | 29/07/2024 |

Illustration of a computer screen with a magnifying glass, symbolising how alt text helps search engines and screen readers understand images

What Is Alt Text? Alt text, or “alternative text,” is a short, written description added to images on a web page. It serves two main purposes: Unlike captions, which are visible on the page, alt text is embedded in the HTML code and typically isn’t seen by users. However, screen readers and search engines rely…