Image SEO: How To Optimise Images For Better Search Rankings

By Gareth Henry | 05/08/2024 |
Illustration of Image SEO with a graphic of mountains in a picture frame

What Is Image SEO? Image SEO is all about making your images more visible and understandable to search engines like Google. It involves techniques like: When done right, image SEO can help your website rank higher in search results, including Google Images. It also improves the overall user experience, making your site more engaging and…

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Alt Text: Best Practices For SEO And Accessibility

By Gareth Henry | 29/07/2024 |
Illustration of a computer screen with a magnifying glass, symbolising how alt text helps search engines and screen readers understand images

What Is Alt Text? Alt text, or “alternative text,” is a short, written description added to images on a web page. It serves two main purposes: Unlike captions, which are visible on the page, alt text is embedded in the HTML code and typically isn’t seen by users. However, screen readers and search engines rely…

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