SEO for Shopify: Essential Tips to Boost Your Store’s Ranking

By Gareth Henry | 22/07/2024 |
Illustration showing a person managing an online Shopify store with icons representing SEO, sales, and growth strategies

What is Shopify SEO? Search Engine Optimisation (SEO) is the process of making your Shopify store more visible in search engines like Google. The goal is to rank higher in search results when potential customers search for products you sell. This is important because the higher your store appears in search results, the more likely…

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What Is Anchor Text? Boost Your SEO with Smart Links

By Melissa Ng | 06/05/2024 |
Graphic asking "What Is Anchor Text?" with a drawing of an anchor

Understanding Anchor Text For Better SEO What Is Anchor Text? Anchor text is the clickable text in a hyperlink, usually shown in a different colour and underlined. It helps users navigate and is vital for SEO, as it tells both people and search engines what the page linked to is about. Think of it as…

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Understand How Backlinks Work For Rankings To Boost SEO

By Melissa Ng | 12/04/2024 |
Featured image with the text "How Do Backlinks Work?" on a green background with a graphic of the world surrounded by links

Introduction To Backlinks And SEO Understanding The Role Of Backlinks In Search Rankings Backlinks are essentially links from other websites to yours. They are crucial because search engines like Google use them to assess if your site is a valuable resource worth ranking highly. Essentially, backlinks help determine your position in search results. Having links…

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