What Is A SERP? The Meaning Of SERPs In SEO

By Melissa Ng | 17/05/2024 |
A graphic of a hand using a tablet, searching for a keyword on Google, with the words "What Is A SERP" next to it

Introduction To Search Results Have you ever wondered how Google decides which websites to show when you search for something? In this guide, we’ll explain how search engine results pages (SERPs) work, what types of results you can see, and how to improve your website’s visibility. Let’s dive in and make sense of SERPs in…

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Understand How Backlinks Work For Rankings To Boost SEO

By Melissa Ng | 12/04/2024 |
Featured image with the text "How Do Backlinks Work?" on a green background with a graphic of the world surrounded by links

Introduction To Backlinks And SEO Understanding The Role Of Backlinks In Search Rankings Backlinks are essentially links from other websites to yours. They are crucial because search engines like Google use them to assess if your site is a valuable resource worth ranking highly. Essentially, backlinks help determine your position in search results. Having links…

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