Image SEO: How To Optimise Images For Better Search Rankings

By Gareth Henry | 05/08/2024 |
Illustration of Image SEO with a graphic of mountains in a picture frame

What Is Image SEO? Image SEO is all about making your images more visible and understandable to search engines like Google. It involves techniques like: When done right, image SEO can help your website rank higher in search results, including Google Images. It also improves the overall user experience, making your site more engaging and…

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Alt Text: Best Practices For SEO And Accessibility

By Gareth Henry | 29/07/2024 |
Illustration of a computer screen with a magnifying glass, symbolising how alt text helps search engines and screen readers understand images

What Is Alt Text? Alt text, or “alternative text,” is a short, written description added to images on a web page. It serves two main purposes: Unlike captions, which are visible on the page, alt text is embedded in the HTML code and typically isn’t seen by users. However, screen readers and search engines rely…

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Intro To Website Accessibility: Making Your Site Inclusive

By Gareth Henry | 24/05/2024 |
A website accessibility icon of a person with their hands raised, next to a check mark and text that reads "Website Accessibility".

Web accessibility is about making sure everyone can use your website, including people with disabilities. This isn’t just about being fair; it’s also good for business. By making your site accessible, you can reach more people and show that your business cares about inclusivity. What Is Web Accessibility? Web accessibility means designing websites so everyone…

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