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Are they Continuous Learners in Your Niche?
Are they sociable or home bodies?
Do they need data for their decision making, or rely on intuition and feelings?
Are they Structured or Spontaneous workers?
What do they value more, look or function?
Are they Saver or Investor Type? (ie. how risk adverse in this important aspect)
How Techy Savvy in adoption are they? ( ie. are they habitually used to plunging in the deep end?)
How do they feel about data security and privacy?