Aquarium Shop Case Study
OZ Discus
About OZ Discus
OZ Discus is the number 1 aquarium for Discus fish in Australia, 100%.
OZ Discus is a special independent Discus fish importer, and store, located in Sydney, Australia. The quality of the Discus and other premium imports is unparalleled, each is hand selected and OZ Discus has the highest standards.
Being specialised in Discus, no other store can truly compete in care for these kings of the aquarium.
AppSalon was fortunate to be employed by Kelvin who owns OZ Discus, who himself is a very experienced marketer.
The Mission
AppSalon's mission was as follows:
1. Redesign the OZ Discus website to create a premium digital experience
2. Create a catalogue of Discus that was easy to upload and manage
3. Use sophisticated processes for member acquisition and sales
4. Create a cost effective SEO framework
5. Provide marketing materials and designs
6. Record, edit and produce video media to be uploaded to YouTube.
Currently, OZ Discus has a very sophisticated edge in marketing thanks to a dedicated team effort. AppSalon acts as a multiplier in achieving brand awareness and conversions through all digital mediums.
Exceptional Outcomes
The outcomes achieved by AppSalon in summary includes:
1. An OZ Discus V2.0 website that aligns with the brand, featuring high quality animations
2. Streamlined processes for sales and delivery
3. Funnels in place to build Australia's community of Discus interest related members
4. High Google SERP presence for commercial Discus keywords & various Discus related products
5. A highly visible YouTube channel
OZ Discus' enthusiastic team and community building ethos has enabled one of Australia's hottest marketing products.
Website Release Testimonial
Premium Website Design
I don't know if you've ever noticed ... but commercial websites tend to be bland and risk adverse. There are many reasons for this and some good ones, so we were honoured with presenting and implementing a radical departure! Differentiation is so important in the crowded marketing marketplace that we have today.
This website user journey revels in the journey of Discus themselves. Discus, originally come from the rivers of the Amazon, swim across the screen. As the user scrolls, a professional importation service is presented showing farms, accreditations and procedures. Plenty of social proof and calls to action that is organic. All in an easy fashion for the user to follow.
Homepage Animation, Press play below
Video Production & Editing
One of the greatest risk vs rewards marketing for small business is video! Not only can it be very expensive, a short ad or brand video is usually the only video that can be 'good enough' to stomach.
What about being able to produce hours of video recording, editing, marketing and production helping to create a YouTube and Website channel, for the marketplace cost of a commercially shot brand video? That's what we've done with the help of the OZ Discus team, thanks guys we've had a hoot shooting this.
Success is in the eye of the beholder but we are very happy with the results. Watch the OZ Discus channel here.
an overview of the OZ Discus channel, Press play below
We've created both long form and short form content for the YouTube channel. There's no better way to learn about fishkeeping and to watch relaxing fish videos!
Email Marketing
Despite perceptions, marketing is not about big noting until a stranger wanders in the door.
Even your most loyal customers or admiring prospects are bombarded by life and unfortunately spend their hard earned dollars elsewhere. That is, unless you exactly time and present an offer or product that wins the contest for attention.
Email marketing done right that has great levels of engagement, leads to increased trust & overcoming buyer reluctance. Being able to pair a call to action with interesting content is key and will lead to conversions just like a successful website will.
Advertisement Design
Creating eye-catching advertisements such as this is the key to success in both digital and print, in this case this print QR code opens a landing page. QR codes can help track advertising engagement as well as transactions from the special deal code.
Get in touch
