Advertising in a crowded Marketplace

If you haven't read Purple Cow by Seth Godin, you may not be aware that the old ways of marketing are dead.

After all, is your Facebook feed filled with boring tin soup ads? No! And if it is you'll only get a rather eye-catching shiny tin ad if you are extremely interested in canned soup.

Traditional and generalised advertising is too expensive. You need a solution to your specific audience's "must have" pain point that is credible, likeable, and feels familiar. Only then will your advertising dollars pay off.

Too often we find clients are happy to pay for website designs from designers and developers that aren't advertisers. Or we see advertisers promise clients that a pack of business cards and social media branding will bring them riches.

There is nothing wrong with hiring specialists. However, marketing must be holistic and strategy driven, not scatterbrained. Although, a hot mess advertising strategy may be appropriate for your target demographic if it is planned correctly.

Ideally, you need to connect to your audience with a noticeable hook, an offer that meets the market price, and a product or service you can afford to produce.

The AppSalon team have worked intensely with a range of businesses. Our experienced team members have been involved in the advertising process in large organisations such as Target America and Credit Savvy, to many smaller operations including aquariums, auto electricians, welding shops, skin bin operations, gift shop e-commerce, car dealerships, salons, mental health professionals, and public speakers.

Want to see instant results from your digital marketing? Need more information about the cost? Select "Marketing Touch Up" on the Pricing Calculator or contact us for more information.

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