15 SEO terms every beginner should know

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By Melissa Ng   |   Last Updated 1 March 2024

In today’s digital world, having a website isn’t enough; you need to make sure people can find it. That’s where Search Engine Optimisation (SEO) comes into play. If you’re new to this, don’t worry; we’ve broken down 15 SEO glossary of terms that every beginner should know to help you get your site noticed by the right crowd.

Infographic showing key SEO terms including keywords, backlinks, and SERPs to help improve website visibility
Kickstart your SEO journey with this simple guide to essential terms every beginner should know

1. SEO (Search Engine Optimisation)

This is all about improving your site’s visibility when people search for products or services related to your business in Google and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Learn more in our blog posts:

2. Keyword

These are the words or phrases that people type into search engines to find what they’re looking for. By researching and using the right keywords in your content, you can increase your site’s chances of ranking higher in search engine results.

Read more about keywords here:

3. SERP (Search Engine Results Page)

This is the page you see after you search for something online. It shows a list of results that are most relevant to your query. Understanding how to appear on the first page of SERPs can significantly increase your website’s visibility.

4. Backlink

Think of a backlink as a vote of confidence from one site to another. If a website links to your site, search engines take that as a sign that your content is valuable and credible, which can improve your site’s search rankings.

Check out our articles for more information:

5. On-Page SEO

This involves optimising the content on your website to make it more search engine friendly. It includes strategies like using the right keywords, optimising your titles and descriptions, and ensuring your content is high quality and relevant to your audience.

6. Off-Page SEO

This is about everything you do outside of your website to raise your site’s profile with search engines. This mainly involves building backlinks but can also include social media marketing and guest blogging.

7. Meta Tags

These are bits of text that describe a page’s content; they’re found in the site’s code and aren’t visible to visitors. They tell search engines what a web page is about, helping your content show up in relevant searches.

Learn more about meta tags here:

8. Alt Text (Alternative Text)

This is a brief description of an image on your website, which helps search engines understand the image’s content and context. It’s also important for web accessibility, allowing screen readers to describe images to visually impaired users.

9. Domain Authority

This score predicts how well a website will rank on search engine result pages. A higher score means a higher ranking potential. It’s based on factors like the number of backlinks and the quality of those links.

10. Anchor Text

This is the clickable text in a hyperlink. Using relevant and descriptive anchor text can help improve your site’s SEO because it gives search engines more context about the link’s destination page.

11. Indexing

This is the process by which search engines organise and store content found during the crawling process, so it can be quickly retrieved when relevant queries are made. Ensuring your site is properly indexed is crucial for it to appear in search results.

12. Crawlability

This refers to a search engine’s ability to crawl through your website’s content to understand what your site is about. Making your website easily navigable by search engines is essential for good SEO.

13. Mobile Optimisation

With more people than ever using mobile devices to browse the internet, making sure your website is mobile-friendly is crucial. A site that’s optimised for mobile provides a good user experience, which is a factor in search rankings.

14. Page Speed

This is how fast your web pages load. Faster pages provide a better experience for visitors and are favoured by search engines, contributing positively to your site’s SEO.

15. Long-Tail Keywords

These are longer and more specific keyword phrases. They’re often less competitive than shorter keywords and can attract more qualified traffic to your site. They’re especially useful for targeting niche demographics.


Understanding and implementing SEO can seem daunting at first, especially with all the jargon involved. However, mastering these 15 terms will give you a solid foundation to start improving your site’s search engine rankings and visibility.

If diving into the world of SEO feels overwhelming, or if you’re looking for professional assistance to boost your website’s search engine performance, AppSalon is here to help. Our team of SEO experts specialises in crafting custom SEO strategies that drive traffic, improve rankings, and increase visibility for businesses of all sizes. Get in touch with us today to find out how we can help your business stand out in the digital crowd.

Melissa Ng, the Business Development & Operations Manager at AppSalon, is a versatile professional with a wealth of experience across fintech, startups, content creation, SEO, marketing, product management, and QA.

Melissa's career journey is highlighted by her seven-year tenure at Credit Savvy, a fintech startup under Commonwealth Bank. Here, she wore various hats, including product manager, content manager, operations manager, lead QA, and account manager. Her contributions led to the remarkable achievement of growing the user base from zero to over one million Australian members, in just over 5 years.

Beyond her professional achievements, Melissa embraces adventure, with interests ranging from hiking, pilates, and baking to knitting. Surprisingly, she even finds relaxation in cleaning.

Melissa Ng is a seasoned expert in the realm of digital business. With both extensive experience and commitment to excellence, Melissa endevours so that every single client receives the best possible outcome.

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