Marketing
Digital Marketing Agency Prices In Australia: What To Expect
If you’re looking to hire a digital marketing agency in Australia, you might be wondering about the TRUE costs involved. We’re all sick of the “Australia tax”, right? But in my experience, Aussies prefer working with Aussies. Knowing how much you’ll need to budget can help you make informed decisions, allocate resources correctly, and get…
Read MoreMarketing Vs Propaganda: Is Propaganda Used In Advertising?
The terms “marketing” and “propaganda” are often used interchangeably, but they have distinct differences. Both aim to influence an audience, but their methods and intentions vary. This article explores the similarities and differences between marketing and propaganda, where they intersect, and why marketing should focus on servicing a market rather than creating one. How Marketing…
Read MoreHow to Promote Your Blog: The 8 Best Ways to Promote Blog Posts And Get More Traffic
Introduction to Blog Promotion The Importance of Blog Promotion Blog promotion plays a pivotal role in gaining visibility for your content. Embedding a strong promotion process in your blog initiatives is not only vital for your blog’s primary or auxiliary venture but serves as a dynamic apparatus to command your digital authority, bolster organic traffic…
Read MoreHow to build an audience from nothing (no brand)
By | Last Updated Do you have a brand? You may think you have a “brand”, but you’re only a “brand” when potential customers think of you in the top three entities that come to mind in your niche. So, how do you build a brand? You first need a large, engaged audience that…
Read More3 reasons why your marketing isn’t working
By | Last Updated There is a common misconception that marketing is easy. Unfortunately, it isn’t. Marketing can take up valuable time, leave you exhausted and nervous, and it’s hard to know what the best strategy is for your business in the first place. This article explores three reasons small businesses fail at marketing,…
Read MoreIdeas on how to build an audience, the smart offer plus more
By | Last Updated One of the most common traps of business is small-minded networking. Marketing at its core is just getting in front of people, however, are you really getting in front of enough people? Having an audience (whether you ‘own’ or ‘rent’ one) is the foundation of digital business. On the shop…
Read MoreHow to be authentic
By | Last Updated When crafting a message for your brand, it’s essential to maintain authenticity. So your message should stay true to your company’s tone of voice. Not only does this help you attract new customers, but it also helps you build trust and loyalty with your existing customers. Why is it important…
Read MoreHow to build trust with your customers
By | Last Updated There is usually one reason why you may not be making any sales. Your potential customer has made a gut call that you’re a bit scammy. They can sense it in the way you market your product or service. You may not be doing this on purpose, but some of…
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