Marketing

By    |   Last Updated Do you have a brand? You may think you have a “brand”, but you’re only a “brand” when potential customers think of you in the top three entities that come to mind in your niche. So, how do you build a brand? You first need a large, engaged audience that…

By    |   Last Updated There is a common misconception that marketing is easy. Unfortunately, it isn’t. Marketing can take up valuable time, leave you exhausted and nervous, and it’s hard to know what the best strategy is for your business in the first place. This article explores three reasons small businesses fail at marketing,…

By    |   Last Updated One of the most common traps of business is small-minded networking. Marketing at its core is just getting in front of people, however, are you really getting in front of enough people? Having an audience (whether you ‘own’ or ‘rent’ one) is the foundation of digital business. On the shop…

By    |   Last Updated When crafting a message for your brand, it’s essential to maintain authenticity. So your message should stay true to your company’s tone of voice. Not only does this help you attract new customers, but it also helps you build trust and loyalty with your existing customers. Why is it important…

By    |   Last Updated There is usually one reason why you may not be making any sales. Your potential customer has made a gut call that you’re a bit scammy. They can sense it in the way you market your product or service. You may not be doing this on purpose, but some of…