SEO for Tradies: How to Get Better Search Engine Rankings for Plumbers, Electricians and Builders

Graphical representation of SEO progress with hard hats, symbolising SEO for tradies

By Melissa Ng   |   Last Updated 29 December 2023

Kick-Start Your Tradie Website Transformation

Understanding the essence of Google SEO for Tradies

For any tradie – plumber, electrician, or builder – Search Engine Optimisation (SEO) is a vital tool that can significantly drive your online visibility and amplify business growth. SEO is a game-changer – it ensures prospective customers find your business easily among the clutter when they search applying certain keywords that define your services.

For this complex process, partnering with SEO specialists from AppSalon not only propels your digital prominence but also builds trust and authority. Our expert SEO team, equipped with qualifications to create and employ SEO solutions, are adept at analysing, researching and strategising your SEO needs. Targeted towards giving you a competitive edge in the digital domain, our work is nothing short of SEO Gold.

Search bar with keywords including plumbing, electrical, and building, highlighting the importance of SEO for trades services
Optimise your trade business’s digital presence with strategic SEO keywords

Read our blog post The Complete SEO Guide For Dummies: Search Engine Optimisation For Beginners to get started.

Why SEO is a crucial component of your website’s digital toolbox

In an increasingly digital world, your online presence acts as a storefront. Working with a top-tier SEO agency can amplify this presence, making SEO an imperative tool for any tradesman. SEO is not simply a luxury but a necessity due to its potential to attract more traffic to your website, convert prospects into customers, establish credibility, and boost your tradie business’s overall digital presence.

Moreover, it’s invaluable for fostering relationships with potential customers whilst solidifying your reputation as an authoritative and trustworthy expert in your trade. But you might have some tradie SEO questions, like what the SEO cost might be or which agency to choose. All these factors require careful consideration and it’s always best to obtain a free quote. Tailored marketing solutions, such as Google Ads, can quickly boost your website’s ranking for a cost-effective solution that delivers consistent leads and potential customers.

A graphic of a toolbox surrounded by icons for SEO, social media, and digital marketing, representing the essential online tools for tradesmen
Equip your tradie business with the right digital tools for maximum online impact

The Intricacies of Tradie SEO

Local SEO vs organic SEO: Distinguishing differences on Google

Understanding the difference between local and organic SEO is significant when it comes to targeting your audience. Local SEO, closely tied to Google Maps, has a geographical component which aims to optimise your online presence to draw more business from local searches. Often achieved through a practiced strategy of ranking for locality-specific phrases, a perfect example would be ‘Plumber Sydney’.

In stark contrast, organic SEO focuses on ranking your website in the unpaid sections of search results. Key to this is the fact that it’s location-independent, and hence tends to target broader phrases.

To put it simply, if the location is a critical factor for your business, then local SEO, along with a strong presence in the Google three-pack map listings, is your go-to. However, if your focus is on ranking high for search terms, independent of the geography, then organic SEO, often analysed using tools like Google Search Console, is your route. An SEO audit would be highly recommended in both scenarios to identify strategic loopholes and improve performance.

Split graphic illustrating a map for local SEO and a search engine results page for organic SEO, depicting the strategies for targeting specific audiences
Choose the right SEO strategy: pinpoint local customers or reach a global audience

Targeting specific tradie services with compelling website SEO

Targeting specific tradie services using SEO can radically increase your visibility for prospective customers looking for your particular service set. Certainly, tradie SEO strategies are instrumental in this regard. For instance, a plumber might want to employ keywords such as “clogged drains”, “pipe repairs”, “emergency plumbing”, or “bathroom renovations”. These are specific services that prospective customers might be searching for online; thus, using them in your content can amplify the probability of your tradie website ranking high in search results. Other SEO companies also utilise SEO audit tools that offer updates on areas to improve for a better ranking.

Similarly, a builder or an electrician can define their set of services and develop a list of relevant keywords that customers might use. The key is to think from a customer’s perspective, identifying common terms users will input in a search engine to find your specific services, and to implement local SEO strategies tailored to your business model.

A combination of general and long-tail keyword targeting can harmonise your SEO efforts to build both broad appeal and specific focus. It’s such strategies expertly designed by SEO agencies that assist your tradie business in proving it’s ‘in it for the long haul’ through a well-ranked website.

Computer screen displaying search engine results for plumbing services in Sydney, demonstrating effective SEO for tradies
Effective SEO practices elevate your tradie service to the top of search results

Technical factors impacting your website’s SEO

Technical SEO refers to the behind-the-scenes elements of your website’s structure that influence its visibility in organic search results. Here are a few key technical aspects that affect SEO:

  • Website speed: The quicker your website loads, the better the user experience, leading to a higher Google ranking. This is vital for optimum website creation and analysis.
  • Mobile optimisation: With the majority of searches occurring on mobile phones, it’s vital that your website is mobile-friendly. Google’s mobile-first indexing means that Google predominantly uses the mobile version of the content for indexing and ranking. Using bigger font sizes, accessible menus, and a functional customer support system can enhance mobile phone usage experience on your site. Read our blog post to learn more: Optimising your tradie website for mobile users to improve search rankings
  • Meta descriptions and Alt-image tags: Meta descriptions summarise a page’s content. Similarly, alt-image tags describe the contents of an image. Both are crucial, as they are crawled by Google bots to understand what each page or image is about. This is where hyper-targeted keyword usage plays a critical role.
  • Internal linking: Linking internally between pages of your own website helps spread link equity (ranking power) among pages, improving site navigation and enhancing your SEO. A proper website audit can help find scope for improving link-building.
  • XML sitemap: An XML sitemap helps search engines index your website. It’s a blueprint of your website that helps web crawlers find all the important pages on your site.

Remember, effective technical SEO isn’t visible to a general website visitor, but search engine bots will recognise it, which is why investing in a skilled web design service can do wonders to boost your ranking.

For more tips, check out our blog post: 10 SEO-Friendly Website Design Tips For Tradies.

Infographic listing important technical SEO factors such as website speed, mobile optimisation, meta descriptions, alt-image tags, internal linking, and sitemap
Enhance your website’s SEO with these essential technical improvements

Embark on Your Google SEO Journey

Keyword Exploration and Market Research Insights for a successful website

Keyword research is a foundational aspect of SEO. It involves identifying popular words and phrases people enter into search engines — such as Google Business Profile (previously known as Google My Business) listings — that are aligned with your business and services. The ultimate goal is to rank on the search engine results page (SERP) for these terms and convert these prospects into clients.

Start by listing out core topics related to your trade. For example, if you are an electrician, base keywords could include “wiring”, “light installation”, and “electrical repairs”, among others.

Next, you would dive deeper into these topics to find related keywords. Deploying tools like Google Keyword Planner or Semrush, which is praised for its excellent comparison tools, can be immensely beneficial. They provide insights on popular search terms, their monthly search volume, competition, and more.

But keyword research isn’t just about finding popular terms; it’s also about understanding your customers’ needs so as to answer their questions and solve their problems. Thus, your research should encompass analysing customer queries, popular topics in your industry, and trends.

Proper keyword research eliminates guesswork and sets the trajectory for your SEO or Google Ads campaign. It isn’t a one-off process; it warrants constant revision and updating to keep abreast of industry trends and changes in customer behaviour.

A professional conducting keyword research and market analysis on a laptop, essential for effective SEO strategies
Delving into keyword research to sculpt a successful SEO foundation for your business

Harnessing Google Competitor Research for optimal results

A comprehensive understanding of your competition can vastly improve your SEO strategy. Part of that strategy may involve utilising an effective SEO package aimed at enhancing your business performance. Competitor research involves not only understanding what your competitors are doing well, but also where they’re faltering, using these insights to optimise your online visibility.

Start by defining who your online competitors are. These might not be just your direct, real-world competitors but could also be contractors engaged in similar services. Once you’ve identified them, you can move on to studying their respective SEO strategies.

Inspect their website by focusing on the technical aspects, such as their meta descriptions, title tags, and especially the use of keywords – both broad and more niche ones. Judge the site’s structure and user-friendliness and take note of the type of content they generate. The content could range from suburb pages to blog posts designed to establish topical authority around a brand.

Keyword analysis of your competition can indeed be very beneficial. Keep an eye for identifiable keywords they are ranking for, especially the niche keywords you might have overlooked in your SEO package.

A crucial step in competitor research also involves understanding their backlink profiles. Evaluating the quality and quantity of backlinks your competitors have can give insights into link-building opportunities for your business.

Consequently, gauge their social media activity. The type of content they share, the frequency of posts, and their engagement levels, all can offer valuable insights.

Remember, competitor research is not about copying what your competition is doing, but understanding the market trends and finding opportunities for your digital strategy more niche-related. By doing this, you avoid potential pitfalls and can boost your SEO strategy significantly.

Infographic detailing the process of conducting competitor research including identifying competitors, website inspection, and opportunity identification
Strategic competitor analysis to sharpen your SEO edge

Importance of Link Building and Optimised Content for your website

One cannot stress enough on the importance of link building and optimised content in improving your online visibility. Both play pivotal roles in achieving a higher ranking on search engine results and ensure maximum click-through for your trade website.

Link Building

Links act as the internet’s backbone. They not only lead to smoother navigation but also enhance the user experience on your website. Hence, increasing click rates. It’s vital to focus on both outbound (linking to other websites) and inbound links (links directing to your website from elsewhere). They increase the authority of your website and contribute to the quality of backlinks. Remember, think quality over quantity. Garnering inbound links from trustworthy, high-authority websites can significantly improve your search engine rankings.

Optimised Content

On the other hand, content is the heart of your website. It’s not enough to have just any content – it must be high-quality, relevant to your audience, easy to consume and effectively incorporate your targeted keywords. Avoid keyword stuffing, as Google and other search engines favour naturally read content over keyword-crammed material.

Adding on, providing useful information through blogs on your trade website can increase engagement and drive organic traffic. Regularly updating your blogs and pages with fresh, valuable content encourages both search engines and users to revisit your site.

Remember to create content for the users first and then optimise for the search engines. A balance of these two strategies can help your website gain the visibility it deserves.

Screenshot of a content brief on a computer screen, outlining the strategy for SEO-focused web content
Strategy in action: Creating optimised content for better search engine rankings

Visualising SEO Success for Various Trades on Google

Ground-breaking SEO strategies for Plumbers on your website

SEO for plumbers can make or break your online visibility, and directly affect your business growth. Here are some groundbreaking SEO strategies:

Use Local SEO: When individuals face a plumbing emergency, they tend to search for local plumbers, often including their suburb in the search. This is a local search and by implementing a strategic Local SEO plan tailored to your specific trade and location, you’ll rank higher in these search results. Strategies include setting up a Google Business Profile listing and integrating suburb or city-specific keywords coupled with your location into your website pages.

Focus on Relevant Keywords: Ensure your keyword strategy involves terms related to common plumbing problems like “leaky pipes,” “blocked drains,” or “water heater repair.” By doing so, you pull in clients who have specific plumbing needs. Read our blog post to learn more: Improve Your Website Rank For Plumbers Through Targeted Keywords.

Showcase Your Services: Use your website to thoroughly explain the scope and breadth of your services. Make sure each service has its own dedicated page, enriched with relevant keywords and detailed information. This technique is proven effective when targeting domestic and local suburbs.

Collect and Showcase Reviews: Positive reviews can dramatically enhance your business’s reputation. Encourage satisfied customers to leave Google reviews, and make sure to respond to and manage negative reviews proactively.

Create Engaging Content: Regular blog posts or useful articles about common plumbing problems, seasonal maintenance tips, and more can establish you as an expert and keep visitors engaged in your brand.

Effective incorporation of such SEO techniques and investment will help your business start charting the path towards significant growth in Australian suburbs.

Infographic outlining SEO strategies for plumbers, including local SEO, keyword focus, service showcase, reviews, and content creation
Elevate your plumbing business online with targeted SEO strategies

Google SEO best practices for Electricians

Electricians too can ride the wave of success with an optimised SEO strategy. Here are some best practices particularly effective in a competitive market like Sydney:

Optimise for Local Search: Like plumbers, electricians should also pay significant attention to local SEO. Ensuring your Google Business Profile is complete with updated information regarding your business location, hours, and contact details is vital. Secure good reviews and promptly respond to them

Keyword Focus: Use specific keywords that align with your services like “outdoor lighting installation”, “electrical repairs” or “emergency electricians”.

Highlight Certifications and Licenses: Promote your certifications and licenses on your website. This builds trust and indicates to potential clients that you’re qualified and competent.

High-Quality Visual Content: Use high-resolution images of your work at various job sites. This can illustrate your abilities and provides real examples for prospective customers to view.

Educational Blogs: Create regular blogs and educational content about electrical safety, DIY tips or signs of electrical hazard. These can help position you as an authority in your field and also improve your search engine rankings.

By focusing on these best practices, electricians can utilise SEO effectively to increase their online visibility, customer base, and ultimately, their business growth.

For more tips, read our blog post: Local SEO Strategies For Electricians In Sydney: A Complete Guide.

Infographic depicting essential SEO strategies for electricians, including optimising for local search and providing educational content
Implement key SEO tactics to connect with more clients and power up your electrical business

Lead generating SEO techniques for Builders on websites

Builder businesses, as much as any other trades, can benefit profoundly from a well-executed SEO strategy. Here are some lead-generating tactics.

Website Optimisation: Ensure your website design is clean, user-friendly, and swiftly loading, optimised adeptly for mobile use. Utilising tools like Google Analytics can provide insights for optimising effectively.

Local SEO: Be sure to claim and optimise your Google Business Profile, a step necessary for local SEO. Moreover, maintain consistent NAP (Name, Address, Phone number) information across all Bing and Google local directories.

Keyword Strategy: Identify the most relevant terms that prospective customers use when searching for builders online, like “home builders,” “construction services,” or “custom home builders.” SEO builds clear authority for your company in this respect.

Showcasing Portfolio: Besides showcasing your completed projects on your website, consider including SEO-friendly descriptions. This strategy will not only offer deeper insight into your diversity and quality of work but also solidify your market authority.

Customer Reviews: Positive customer testimonies help build trust among prospective customers, and search engines like Google value this user-generated content. Encourage satisfied customers to post reviews.

Informative Content: Lastly, provide valuable insights about the building process, tips, guidelines, or trends through blogs, videos, or infographics.

In essence, combining these various elements of SEO strategy by a trusted SEO company will generate a steady flow of leads for your builder business.

Infographic showing the top SEO strategies for builders, including website and local SEO, keyword planning, and content creation
Lay the groundwork for online success with these SEO strategies for builders

Overcoming SEO Challenges with Google’s aid

Managing competitive markets with strategic website SEO

The competition among tradespeople can be tough, especially in densely populated areas. Therefore, a Smart SEO strategy, inclusive of tools like Google Business Profile for local SEO, Google Analytics, and the free-to-use Google Search Console is essential to stand apart. Here are some steps to handle the challenge:

Console Assisted Competitor Analysis: Start by identifying your online competitors and then analysing their strategies – the keywords they are targeting, their content structure, and backlink profiles.

Unique Selling Proposition: Identify what sets you apart from your competitors and ensure that it’s prominently visible on your website and in your meta description.

Console guided Keyword Optimisation: Utilise tools offered via console to target a mix of broad and long-tail keywords, include them naturally in your content, in meta descriptions, titles, and alt-image tags.

Local SEO: Not only optimise for local search but ensure you are listed in local directories.

Quality Content and Console aided Link Building: Regularly generate unique, valuable content providing solutions to common customer problems in your trade, and link to authoritative sites with assistance from console tools.

By following these steps, you can strategically improve your SEO and gain a valuable edge over the competition to stand out and attract more customers.

Remember, SEO is not a one-time venture but a continuous process. It’s all about staying updated with ongoing trends, analysing your performance with tools like console, and making the necessary tweaks to your strategy.

Infographic presenting SEO strategy for thriving in a competitive market with steps like competitor analysis, local SEO, and link building
Navigate the competitive landscape with a robust SEO game plan

Dealing with High competition keywords in Google SEO

High competition keywords or phrases are often the most desirable because they have high search volumes. However, they may be challenging to rank for, especially for young businesses. So, how do you work around this?

Apply a Long-tail Strategy: Long-tail keywords are more specific and usually less competitive. For instance, you might struggle to rank high for the term “electrician”, but “residential electrician in Bondi Beach” may be more accessible.

Focus on Local SEO: Targeting local phrases can help you rank higher in a specific geographic area, thus increasing your visibility among the people most likely to use your services.

Quality Content and Use of LSI Keywords: By creating quality content that answers common questions, provides useful information, and adds real value to your users, you can increase your chances of being ranked higher. Also, don’t forget to incorporate Latent Semantic Indexing (LSI) keywords, which are related to your main keyword.

Build backlinks. Secure backlinks from high-authority websites, guest blogs, directories, and other sources to build your own site’s authority and improve your chances of ranking higher for competitive terms.

Patience is Key: Finally, remember that SEO is a long-term strategy. High keyword difficulty means it may take longer to rank for certain phrases, but persistent effort will eventually pay off. By focusing on creating exceptional content and delivering the best user experience possible, you can improve your chances of ranking for highly competitive terms.

Infographic outlining an SEO strategy tailored to compete for high-competition keywords, including long-tail keyword targeting and backlink building
Navigate the SEO battleground for competitive keywords with these strategic insights

Time frame to achieve top website ranking on Google

The duration required to achieve a top SEO ranking varies greatly and depends upon multiple factors. On average, research suggests that it may take anywhere from 4 to 18 months for a webpage to rank on the first page of Google. However, this is deeply influenced by the keyword you’re targeting, the strength and reach of your competition, and your budget for SEO strategies.

Understand that SEO is not a quick result process; it necessitates patience and consistent effort. Rankings do grow gradually, and it’s common to see slight forward movement in ranking over a period of up to 6 months. However, you should start seeing positive trends within this time.

While it’s not practical to expect instantaneous results, you should be vigilant for warning signs that might signify a problematic campaign — such as dropping rankings, decreased traffic, or even Google penalties.

Don’t get discouraged by the time factor of SEO, as it’s a long-term investment in your business, not a quick-fix solution. Some businesses might see faster results based on their industry or if they’re offering a unique service, while others may take a bit longer. It’s important to stay consistent, follow SEO best practices, and continuously optimise and adjust your strategy based on analytics and trends.

Infographic with a rising trend line illustrating the SEO progress from 2023 to 2024
Witness steady SEO growth with strategic and sustained efforts over time

Frequently Asked Questions about Google Website SEO

Is local SEO for tradies worth the investment on your website?

Absolutely. Local SEO is an invaluable investment for tradies. The vast majority of customers searching for tradies are looking for services in their local vicinity. Local SEO is designed to target these customers specifically, thus increasing the chances of higher conversions.

By enhancing visibility in local search results, local SEO helps tradies attract more potential customers within their catchment area who are ready to use their services. It provides a cost-effective way to compete against larger brands and businesses in the search rankings and lower transport and supply costs since jobs are closer to home.

Moreover, it also helps build your brand’s online reputation through reviews and ratings that come with Google Business Profile and other third-party review sites. This can have a significant impact on your business as more positive reviews and a higher average rating can attract even more customers.

Therefore, local SEO should figure heavily in your online marketing strategy. With a well-planned local SEO strategy, tradies can increase their online visibility, grow customer base, and enhance profitability, making it a worthwhile investment.

How long does it take to see significant change in Google rankings?

Given the complexity and ever-evolving nature of SEO, there’s no fixed timeline for seeing significant changes in rankings. On average, it may take four to six months to start noticing results. However, those initial changes are generally minimal, with the most notable results likely appearing between six months to a year from when you started your SEO efforts.

The key factors that affect this timeframe include the competitiveness of your industry, the popularity of the keywords you’re targeting, and of course, the degree to which you’re able to consistently implement the best SEO practices.

The important thing to remember is that SEO is not a one-time operation but rather an ongoing effort. While it may require patience, the time and resources you invest in SEO will certainly pay dividends in the long run, boosting your online visibility, amplifying your reach, and ultimately enhancing your bottom line.

So, it’s essential to stay patient, remain consistent, and continually adapt and evolve your SEO strategy to keep pace with changing search engine algorithms and market trends.

Can SEO guarantee more leads and increased income for tradies through a tailored website?

SEO is a tried and tested method of generating leads and increasing income for all sorts of businesses, including tradies. While it isn’t a 100% guarantee – as it also depends on the level of competition, the quality of your services, and more – the probabilities are strongly in favour of those who implement effective, regular SEO strategies.

By optimising your website for search engines, you make it easier for potential customers to find your business online. SEO strategies, when correctly implemented, will help your site appear at the top of search engine results when people look for the services you offer. This increase in visibility inevitably leads to more traffic to your website, resulting in more leads.

Furthermore, SEO targets users who are actively searching for your services, meaning these leads are often higher quality and more likely to convert into actual customers. This can ultimately lead to an increase in income. However, remember that SEO is not a magic bullet or a fast track to instant success. It requires consistent effort and continuous monitoring, tweaking, and adjusting to changing search engine algorithms. But when you consider the potential benefits, it’s clear that SEO could substantially uplift your business profile, leads, and income.


Some of the links in this post are affiliate links. This means if you click on the link and purchase the service, we may receive an affiliate commission at no extra cost to you. Rest assured, we only recommend products we believe will add value to our readers.

Melissa Ng, the Business Development & Operations Manager at AppSalon, is a versatile professional with a wealth of experience across fintech, startups, content creation, SEO, marketing, product management, and QA.

Melissa's career journey is highlighted by her seven-year tenure at Credit Savvy, a fintech startup under Commonwealth Bank. Here, she wore various hats, including product manager, content manager, operations manager, lead QA, and account manager. Her contributions led to the remarkable achievement of growing the user base from zero to over one million Australian members, in just over 5 years.

Beyond her professional achievements, Melissa embraces adventure, with interests ranging from hiking, pilates, and baking to knitting. Surprisingly, she even finds relaxation in cleaning.

Melissa Ng is a seasoned expert in the realm of digital business. With both extensive experience and commitment to excellence, Melissa endevours so that every single client receives the best possible outcome.


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