How To Start A Blog For Free And Make Money In 2023: A Complete Guide For New Blogger

Frame 18-min

By Gareth Henry   |   Last Updated 11 September 2023

In a world where information is at everyone’s fingertips, sharing your unique voice has never been more vital. Welcome to the most comprehensive guide of 2023 – How To Start A Blog For Free And Make Money: A Complete Guide For New Bloggers. Whether you’re passionate about a hobby, looking to share your expertise, or aiming to carve out a lucrative niche in the blogging world, we’ve got you covered!

Discover the rewarding journey of blogging, where we unveil the secrets to creating a blog that not only resonates with your audience but also turns into a money-making venture. In this guide, we take you through every step of the journey, from understanding the compelling reasons to start a blog, to choosing the perfect blogging platform that suits your style.

Dive deep into the world of blogging with our expert tips on customising your blog to reflect your personality, crafting content that engages and captivates your audience, and promoting your blog to reach a wider audience. But that’s not all! We will also guide you through the various avenues to monetise your blog, ensuring that your blogging venture is not only fulfilling but also profitable.

As you embark on this exciting journey, we will equip you with essential tips for blogging success and help you navigate the challenges that come your way. Get inspired by the blogging success stories that showcase the unlimited potential that blogging holds.

Join us as we unveil the blueprint to start a blog for free and make money in 2023, a venture that combines passion with profit, and expression with entrepreneurship. Your journey to becoming a successful blogger starts here!

It’s a long one, so we’ve broken it down into these chapters to make things easier:

Why Start A Blog?
How To Start A Blog For Free
Choosing A Blogging Platform
How To Customise Your Blog
How To Create Engaging Blog Content
How To Promote Your Blog
How To Monetise Your Blog
Blogging Tips For Success
Blogging Challenges To Overcome
Blogging Success Stories

Why Start A Blog?

There are plenty of reasons to start a blog in 2023, but we’ve summarised the advantages into 8 main areas:

  1. To increase awareness
  2. To build credibility
  3. To reach a targeted audience
  4. To generate traffic
  5. To make money
  6. To build a following
  7. To provide value
  8. To have fun

Let’s dive into each of these areas in more detail!

1. To Increase Awareness

Blogging is an excellent method for raising awareness as it provides exposure to a variety of global audiences. It offers ample opportunities to showcase your expertise and passion while engaging with an audience. Here are the top reasons:

  1. Blogs help shape your online identity, enhancing your credibility in your field and allowing you to establish yourself as an expert.
  2. Writing a blog can draw new visitors to your website, increasing your exposure and enhancing your chances of making money.
  3. Blogging allows for timely engagement with recent news or trending topics, thereby offering great exposure.
  4. An effective strategy such as creating an email newsletter can maintain and boost your blog audience.
  5. Blogs are a tool to build relationships with other experts in your field, enhancing your professional reputation and readership.

2. To Build Credibility (If Done Right)

Blogging can significantly boost your credibility as it highlights your knowledge and experience within a niche. It’s a platform where your expertise can shine, thereby establishing you as an authority in your field.

Here’s how blogging can amplify your credibility:

  • Consistent and quality content demonstrates your deep understanding of the subject matter.
  • Collaborating with experts exposes your work to new audiences and adds to your professional reputation.
  • Regular posting fuels your visibility, helping you rank higher in search engine results.
  • Your unique branding evokes recognition and trust among your readers.

Remember, consistency is key-alongside revealing your voice through what you know and love.

3. To Reach A Targeted Audience

Gone are the days when blogging was a recreational pastime; it’s now a lucrative business. As a blogger, reaching your targeted audience is crucial because this audience is significantly more likely to engage with your content, share it, and ultimately become loyal followers or customers. So, how can a blog reach your target audience?

  • Clear Understanding Of Your Readers: Digging into data about your readers – their age, location, occupation, hobbies, challenges, etc., can help you craft relevant and valuable content. This understanding can lead to higher engagement rates from a more dedicated and relevant audience.
  • Enhanced Credibility Through Collaboration: Partnering with experts or influencers in your field can boost your blog’s credibility. This collaboration not only increases your exposure but also makes your blog more appealing to your targeted audience.
  • Creating Influence With Viral Content: Tapping into hot topics related to your niche can result in viral content. If your audience finds your take on these topics interesting, they are likely to share it, boosting your reach.
  • Niche Specialisation: Narrowing down your niche can help you become an authority in that area. This authority position attracts a specific set of readers, which could potentially increase your sales if you’re selling a product or service related to your niche.
  • Consistency And Relevance: Even with a broad niche, maintaining a consistent underlying message is crucial. Your posts should seamlessly align with your brand’s message, ensuring your content is always relevant to your target audience, which helps to foster loyalty.
  • Mastering Digital Marketing: Digital marketing skills are crucial in promoting your blog effectively. Efficient use of SEO and advertising can increase your page views, while interactive elements can help build strong relationships with your audience, leading to higher ROI.
  • Selecting The Right Social Media Channels: Depending on your target audience’s media consumption habits, the choice of social media channels for promotion can significantly impact your blog’s reach. A wise selection extends your reach and attracts more relevant readers.

4. To Generate Traffic And More Traffic

Why is high website traffic crucial? Consider this: the success of your blog depends on how many potential readers your content reaches. A high-traffic blog not only leads to more potential ad revenue, but also enhances your brand’s visibility, thus opening up opportunities such as partnerships and collaborations.

Get ready to transform your blog as we take you through this step-by-step process:

  1. Deliver quality content: Google loves well-researched and insightful content that adds value to the reader.
  2. Fine-tune your technical SEO for maximum visibility.
  3. Optimise your on-page SEO: This pertains to content details, from optimised titles to the use of multimedia.
  4. Lastly, focus on off-page SEO, spreading the word about your blog to create beneficial backlinks and partnerships.

5. To Make Money…Yesss

Sure, you can absolutely profit from blogging! If you’ve got something to say and the cleverness to say it, you can make a living off your words.

Here’s a brief rundown of five proven ways to monetise your blog:

  1. Start with advertisements where you lease out a part of your page for others to host their advertisements.
  2. Consider affiliate marketing, where you earn a commission for promoting someone else’s product.
  3. Create your products, digital or physical, that align with your blog’s theme.
  4. You can provide services like guides, tutorials or workshops. Furthermore, online services such as image generation, freelancing, virtual assistants, or marketing. Services are probably the best long term money maker but have long been neglected because they are hard to scale, and technology to do so hasn’t been here. It is now here with AI, and easy to implement using our MVS guide.
  5. And lastly, collaborate directly with brands for sponsored content or long-term partnerships.

There’s blogging money to mint, so get started!

We dive deeper into this topic in our blog post: How to Monetise WordPress Blog: 12 Ways to Make Money Online Blogging in 2023

6. To Build A following

Blogging can powerfully engage your audience, creating a strong community around your brand. Building a following through blogging not only boosts traffic, but enhances trust, leading to increased conversions.

So, what are some ways you can use your blog to build a following?

  • Approach your blog as a ‘real’ business.
  • Focus on branding; have a distinct logo and unique slogan.
  • Aim to create a group of followers who regularly interact with your content.
  • Cultivate trust and engagement with your audience before introducing sales.
  • Encourage visitors to subscribe to your newsletter.
  • Use your email list to update followers, ask for feedback, and eventually sell products or services.
  • Ensure you are active on social channels where your potential followers spend time.
  • Focus initially on effective channels like Instagram, TikTok, Facebook, and Pinterest.
  • Network to connect with potential followers and customers, not just anyone.
  • Use web push notifications to keep subscribers updated on new posts and relevant information.
  • Respond to comments on your blog regularly.
  • Publish meaningful comments and ignore spam or self-promotion.

Remember, starting a blog is about creating trust and building a strong community. Your blog is not just for profit-making but a platform for communication and knowledge sharing. Building a loyal following demands consistency, relevance, and patience. So, start creating valuable content, be sociable, and invest your time in understanding your target audience.

7. To (Or Not) Provide Value

If you’re starting a blog, it’s crucial to focus on providing real value to your readers. This not only helps in building a loyal following but also can lead to profitable outcomes:

  • Blogs with top-notch, relevant content gets more page views.
  • High-quality content showcasing your expertise can establish you as an authority in your field.
  • Once trust is established, it’s easier to monetise your audience. For example, imagine you run a fashion blog. By creating an exclusive line of loungewear and offering it through your blog, you’re not just providing value, but also making money!

Remember, it’s all about problem-solving and building connections.

8. To Have Fun (Hopefully!)

Blogging can be a galore of fun and an incredible journey of expression. It’s not just about writing articles, it’s about sharing your passion and enthusiasm with the world. Having the right ‘why’ will provide endless motivation.

  • Start by choosing a topic you’re deeply passionate about. Passion translates to enjoyment, which keeps the fun alive in blogging.
  • Don’t shy away from infusing your own personality into the blog. Make it uniquely yours. For instance, if you’re a food blogger, using your own images adds a personal touch, making your posts stand out.
  • Engage with your audience. Answering their questions or even their comments can add a layer of interactivity, making blogging more enjoyable.
  • Keep a relaxed schedule. Too much pressure can dampen the fun. Try to pace yourself.
  • Always be open to learning. Every new thing you learn can add a new layer of fun to your blogging experience.

Remember, blogging is an adventure, enjoy the journey!

How To Start A Blog For Free

Follow our simple ten step guide to start your free blog:

  1. Choose a profitable niche
  2. Find a designer
  3. Set up your website hosting account
  4. Choose a name and get online
  5. Start building organic traffic
  6. Promote your blog
  7. Design and optimise your blog
  8. Run ads
  9. Sell digital or physical products or services
  10. Partner with brands

Step 1: Choose A Profitable Niche

Choosing a profitable niche is a pivotal decision when starting a blog. A well-picked niche enables you to attract readers, stand out amongst competitors, and effectively monetise your blogging efforts.

  1. Find Your Passion. Writing about what you love can lead to compelling, high-quality content. So, ask yourself: What are your favourite hobbies? What have you always dreamed of doing? Are there values you want to share?
  2. Assess The Size Of Your Potential Audience. The larger the audience, the higher the chance of attracting readers and making profits. Conduct a keyword search using tools such as Google Trends to gauge interest in your chosen topic.
  3. Check The Competition. Niches with high competition can make standing out a challenge. Use a blog competition research tool to understand your competitors and find a unique angle within your niche.
  4. Make Sure There’s Room For Content Variety. If your niche is too narrow, you might run out of ideas for blog posts. Brainstorm and list all possible post topics related to your niche before deciding.
  5. Verify Market Demand. Your niche should coincide with topics people are actively seeking. Evaluate if your intended audience is willing to spend money on related products or services to ensure profitability.
  6. Monetise Your Blog. Once you’ve found your niche, think of ways to make money. You could advertise within your blog, offer paid subscriptions, sell merchandise, affiliate with other brands, write sponsored content, or provide consulting services.

Remember, ideal niches mix passion with profitability!

Read more in our article: How to Find the Right Blog Niche in 2023: 101 Blog Ideas to Write About

Step 2: Find A Designer

Finding a designer for your blog is crucial for enhancing aesthetics and functionality, thereby boosting readers’ appeal. It communicates that you take the blog seriously, encouraging reader’s trust.

Follow these steps to find a designer:

  1. Identify your design needs and budget before launching your search.
  2. Ask for recommendations from other bloggers or browse freelancing websites. (Hint: AppSalon can help you create a custom designed blog)
  3. Review potential designers’ portfolios to assess their skills and style compatibility.
  4. Discuss your requirements and negotiate a fair price.
  5. Ensure they understand SEO optimisation and blog functionality as they implement the design.

Remember, rebranding is always possible as you grow.

Step 3: Set Up Your Website Hosting Account

Starting a blog? Awesome! Your first step is setting up a website hosting account.

A hosting platform the ‘land’ where your blog lives online. A free Google Sites blog means Google’s your host. If you’re looking to level up, consider cheaper alternatives like Namecheap for example.

Step 4: Choose A Name And Get Online

  • Consider the essence of your blog while choosing its name. Ensure it resonates with your niche, brand, and personality.
  • Choose a blogging platform; popular options include WordPress, Wix, Weebly, and Squarespace. Research to identify a fit for your needs.
  • Pick a domain name reflecting your blog’s theme. For instance, ‘’ for a regional food blog in Chicago.
  • Check availability of your chosen domain. If taken, brainstorm alternatives or inquire if the current owner is actively using it.
  • Complete the sign-up procedure on your chosen hosting site, ensure you have a functional email for communication. Your blog is now ready to go live.

Step 5: Start Building Organic Traffic

Start by understanding the importance of organic traffic – it drives readers to your website who are genuinely interested in the content, making them more likely to interact and engage with it.

  • Begin with creating high-quality, engaging content that captures the user’s interest and keeps them on your blog.
  • Next, invest time in optimising your blog’s technical SEO. This includes things like blog structure, URL structure, XML sitemap optimisation, use of Schema Markups, and ensuring mobile friendliness.
  • Enhance your on-page SEO by optimising titles, descriptions, post length, use of images and video within content, and internal linking.
  • Lastly, shifting focus away from your website, work on improving off-page SEO by promoting your blog across the internet. This will help establish your reputation and increase traffic.

Remember, patience is key, as meaningful organic traffic grows steadily over time.

Step 6: Promote Your Blog

Promoting your blog is vital for increasing readership and potential income. With effective strategies, you can attract an audience that appreciates and values your content. Here’s a quick guide on how to do it:

  • Begin with creating engaging content.
  • Next, share your posts on your personal and newly created business social media platforms.
  • Use microblogging tactics, such as post images and infographics linked to your blog.
  • Consistently market your content, even as reader numbers increase.
  • Lastly, engage your readers, building a community around your brand.

Remember, more promotion often equals more traffic. So devote time to advertising your blog.

Learn more in our article: How to Promote Your Blog: The 8 Best Ways to Promote Blog Posts And Get More Traffic

Step 7: Design & Optimise Your Blog

Designing and optimising your blog is crucial for attracting and retaining readers. An inviting design keeps readers engaged, while effective optimisation helps people find your content. Here’s a quick guide:

  • Begin with a crisp, functional design; avoid cluttered graphics. Your blog should be easy to navigate, visually appealing, and consistent in style.
  • Make your posts readable with an easy-to-read font and size. Use subheaders to break up your text and stylise your content with underline, bold, or italic effects for emphasis.
  • Include relevant, attention-grabbing images. Make sure to have one at the top of each post.
  • Next, create your blog’s About and Contact pages. Provide information about yourself on your About page, and a way for readers to contact you on your Contact page.
  • Finally, optimise for SEO. Submit your sitemap to Google Search Console to get indexed and use keywords in the headers of your posts. Use tools like Google Trends or Google’s Keyword Planner to find popular keywords.

Learn more in our article: How To Customise Your Blog To Attract Readers: A Comprehensive Branding Guide (2023 Edition)

Step 8: Run Ads

Running ads on your blog is a smart way to generate income with minimal effort. As your blog grows, selling ad space can become a lucrative revenue stream. Here’s how:

  • Start by selecting a suitable advertising network. Google AdSense is a popular choice; it has no minimum view count.
  • Create your ad account and integrate it with your blog. The process is simple; copy the provided code into your blog posts.
  • Implement smart strategies. Run ads judiciously to avoid impacting the user experience or blog’s credibility.
  • Consider CPC (Cost Per Click) or CPM (Cost per thousand impressions), depending on your traffic.
  • Remember, more blog visits mean more ad clicks. Make it count!

Learn more in our article: How to Monetise WordPress Blog: 12 Ways to Make Money Online Blogging in 2023

Step 9: Sell Digital Or Physical Products Or Services

Selling products or services on your blog can be a game-changer, adding an extra dimension to your income stream. It’s all about leveraging your expertise and community demands to your advantage. Here’s how:

  • Firstly, identify what your audience needs. Whether it’s digital products like eBooks, online courses, or physical items connected to your niche. Your products should solve a problem for your audience.
  • Consider setting up an eCommerce platform on your blog for selling these products. Platforms like Etsy and Teachable are great for beginners.
  • Alternatively, launch a paid membership community or offer online workshops to share in-depth knowledge or advice.
  • This isn’t about having a large following, but satisfying your audience’s needs. Your blog can grow around the products or services you offer.

Remember, 75% of online shoppers use social media in their buying process. Therefore, use your social channels for promotion as well.

Dive in, and watch your passive income stream surge.

Learn more in our article: How to Monetise WordPress Blog: 12 Ways to Make Money Online Blogging in 2023

Step 10: Partner With Brands

As a blogger, teaming up with brands to create sponsored content can be a game-changer. This mutually beneficial relationship can offer both revenue and excitement to your content. Here’s a step-by-step guide on how to go about it effectively.

  1. Value The Power Of Authenticity: Initially, work on reviewing products you believe in. This ensures credibility with your readers and makes your recommendations effective.
  2. Seek Opportunities: Don’t wait for brands to discover you. Pitch to relevant organisations, highlighting the benefits they could gain by reaching your audience.
  3. Be Prepared: Before pitching, create a polished media kit. It should emphasise your blog traffic, social media following, email list size, and other persuasive metrics.
  4. Shortlist Brands: Make a list of brands fitting your niche. Start with smaller businesses before moving to larger brands.
  5. Craft A Clear Proposal: Be specific about what you’re offering and why they should work with you. Include your base rates and follow up later.

Remember, persistence and hard work can turn your passion for blogging into a valuable career.

Learn more in our article: How to Monetise WordPress Blog: 12 Ways to Make Money Online Blogging in 2023

Choosing A Blogging Platform

Embarking on your blogging journey begins with selecting the right platform, a pivotal step that lays the foundation for your blog’s success. In this section, we streamline the process for you into 2 simple steps.

Step 1: Choosing A Blogging Platform

Kicking off your blogging journey starts with the critical first step of choosing a blogging platform. Think of it as the home base for your unique thoughts, insights, and content.

So how do you choose the right blogging platform to showcase your work?

  • Start by defining the purpose of your blog. If you’re looking to create an online business or monetise your blog, platforms like WordPress or Ghost are great choices due to their robust features.
  • If you’re a beginner and are looking for something user-friendly, give Wix or Squarespace a try. These platforms offer a simpler interface while still offering good design options.
  • Be aware that free blogging platforms may have limitations. While they may seem appealing, understand that you might not own your content, you’re likely to experience customisation restrictions, and monetising could be tricky.

Remember, your blog is a reflection of you. Choose a platform that precisely meets your blogging goals and enables you to connect flawlessly with your audience.

Step 2: Getting Your Blog Online (Web Hosting)

Starting a blog? Fantastic! Web hosting helps you make your blog accessible on the internet. Here’s a simple guide to help you get your blog online:

  • Find a web hosting service. Consider options like Namecheap, which will host and secure your blog.
  • Choose a domain name that clearly represents your blog.
  • Finally, register your domain name and set up your blog.

Remember, early on, focus on creating quality content rather than perfect web design. To go from having an idea to having a blog, stay committed to your content, and your audience will follow!

How To Customise Your Blog

In the dynamic landscape of blogging, customisation is your powerhouse tool to stand out and resonate with your audience. This section unveils the secrets to tailoring your blog to reflect your unique voice and style. Delve into the nuances of personalising your blog’s design, enhancing user experience, and implementing features that captivate your audience. With our guidance, transform your blog into a visually appealing and immersive platform where your passion meets professionalism, paving the way for a thriving online presence in 2023.

Read the full article here: How To Customise Your Blog To Attract Readers: A Comprehensive Branding Guide (2023 Edition)

How to Create Engaging Blog Content

Creating engaging blog content is both an art and a science. In this section, we guide you through the essential steps to craft content that not only resonates with your audience but also ranks well on search engines.

Step 1: Pick A Profitable Niche

Starting a blog can feel like setting sail on a vast sea of topics, right? Well, let’s make sure you’re navigating those waters like a pro! Check out our blog post, “How to Find the Right Blog Niche in 2023: 101 Blog Ideas to Write About“, where we play matchmaker between you and your perfect blog niche. It’s like a treasure map to the goldmine of topics that’ll not only spark your interest but will also fire up your readers’ enthusiasm. We’ve lined up 101 awesome ideas that’ll have you itching to start typing! So if you’re all set to carve out your own corner in the blogosphere that feels just right, you won’t want to miss this.

Find your niche and start your journey here: How to Find the Right Blog Niche in 2023: 101 Blog Ideas to Write About.

Step 2: Find Great Content Ideas

Want to write a killer blog but stuck for ideas? Here’s an easy step-by-step guide to help:

  1. Start With A Brainstorm: Jot down topics linked to your niche that your readers will find valuable.
  2. Get Specific: Work your brainstorm ideas into more precise concepts. A broad ‘vegan pasta’ topic could become ‘vegan pesto pasta’ or ‘vegan meatball pasta’.
  3. No Doubling Up: Ensure your content remains fresh by grouping similar ideas and ditching any repetitive content.
  4. Plan: Convert your ideas into a content calendar. Track your ideas and plan your posts with a simple spreadsheet.
  5. Reader-First Approach: Validate each idea by considering how useful it’ll be for your readers.

Remember, originality is key. Put your unique spin on every topic for the best engagement.

Step 3: Create Content Structure

Having a well-structured blog content increases readability and boosts SEO. A good structure can capture audience’s attention, help them navigate your blog, and find answers quickly.

Here’s how you do it:

  1. Prior to writing, outline your post first. Note down all the main ideas you want to discuss.
  2. Carve out your topics prior to drafting. Just jot down topics that resonate with your niche and potential readers.
  3. Draw from these concepts to generate more specific ideas. Here’s where your creativity kicks in, ensure it aligns with reader’s interest.
  4. Group similar ideas together. It enhances coherence and keeps your audience engaged.

Remember, consistency in planning and uploading quality content is vital. You’re setting the foundation for a profitable blog, treat it as such.

Step 4: Optimise Your Content For Search Engines

Hey, blogger! Want more eyeballs on your content? Let’s chat about SEO. It’s the secret sauce that gets your blog popping up in search results. Ready? Let’s begin:

  • Pro Tip: Tools like Google Keyword Planner and Semrush make keyword research a breeze.
  • Reminder: Keep your content original and high quality. Watch out for grammar errors that may dampen credibility.
  • Don’t Forget: Fine-tune every blog post, even minor tweaks can improve your SEO.

Voila! You’ve now set the groundwork for a SEO-optimised blog that both Google and your readers will adore. Happy blogging!

How To Promote Your Blog

If you’re wondering how to get more eyes on your blog, you’re not alone. That’s why we’ve put together a super handy guide, “How to Promote Your Blog: The 8 Best Ways to Promote Blog Posts And Get More Traffic”. It’s like your personal roadmap to making some noise in the blogging world. We’re talking about cool, easy-to-follow tips on using social media, SEO tricks, and other awesome strategies to spread the word about your blog. It’s all about getting your blog out there and keeping your readers coming back for more. So, if you’re ready to give your blog the spotlight it deserves in 2023, you’ve got to check this out!

Jump over to the guide here: How to Promote Your Blog: The 8 Best Ways to Promote Blog Posts And Get More Traffic.

How To Monetise Your Blog

As you embark on your blogging journey, it’s essential to not only create captivating content but also understand how to make your blog financially rewarding. Once you’ve mastered the art of starting a blog, the next step is to learn how to monetise it effectively. In our comprehensive guide on “How to Monetise Your WordPress Blog,” we delve into proven strategies that can turn your passion for blogging into a sustainable income stream. Whether you’re a beginner or a seasoned blogger, this resource will provide valuable insights to help you maximise your blog’s potential. After all, starting a blog is just the beginning; unlocking its full potential through monetisation is the key to long-term success.

Read the full article here: How to Monetise WordPress Blog: 12 Ways to Make Money Online Blogging in 2023 and take your blogging journey to the next level.

Blogging Tips For Success

1. Choose A Niche

Embarking on your blogging journey? The critical first step is choosing your niche! Now, why is a niche so important? Simply because defining your area of focus keeps your content consistent and helps build a loyal audience. Let’s navigate this together!

  1. Jot down your areas of interest.
  2. Identify one that sparks your passion.
  3. Explore subtopics within your chosen field for a healthy stream of content.
  4. Do a quick check on Google Trends to ensure your niche has an audience.

Remember, picking a niche you’re passionate about is paramount. It feeds your creativity, ensuring high-quality content that resonates with your audience. Happy blogging!

Read our blog “How to Find the Right Blog Niche in 2023: 101 Blog Ideas to Write About” for more information.

2. Create Quality Content

The success of your blog relies heavily on the quality of your content. The crux of a hit blog is great content that attracts traffic, builds credibility and rakes in revenue.

  • Begin by picking a topic you’re passionate about. Love for your subject won’t merely fuel your motivation to write but will also add depth and authenticity to your content. If you’re not genuinely into the chosen topic, creating consistent quality content will feel like a burden.
  • Go for a subject with a sizable audience. Your passion might be contagious, but it’s futile unless it strikes a chord with others as well. You need a steady stream of visitors to draw revenue from ads or product sales. Use Google to gauge public interest in your proposed topics.
  • Avoid being too generic in your subject choice. Highly popular topics might seem tempting because of the vast audience, but they also present fierce competition. For starters, it might be wise to stick to a niche within a broader subject that resonates with you. For instance, “healthy living advice for kids” instead of “dieting” or “weight loss.”
  • Finally, remember that high-quality content is original, engaging, meaningful and unbiased. It also should be easy to read and free from spelling or grammar errors. It may seem complex initially but becomes intuitive with experience.

So, put these pointers in action and ace the blogging game with your exceptional content! Don’t be daunted by initial hiccups; great things take time. Just keep your passion ignited and let your content reflect it. Good luck!

3. Use The Right Platform

Securing the appropriate platform for your blog is key for success. It helps your blog get found, stay optimised, and even drives your income potential. So, it’s crucial you get this right from the start.

Take a peek at these popular platforms:


Pros: Numerous plugins, highly customisable

Cons: Requires technical skill, not free


Pros: SEO friendly, good for monetisation

Cons: Less user-friendly, costs money


Pros: Easy to use, great for beginners

Cons: Limited plugins, may not scale


Pros: Clean design, easy to use

Cons: Less customisation, costs money

Remember, carefully consider your blog’s purpose and your budget strategy. Stay authentic when conceptualising your blog name. Consider comparison tables for better decisions. And don’t forget that effective use of social media platforms can amplify your blog’s reach.

4. Invest In The Right Plugins

Investing in the right plugins can make your blog shine. To choose wisely, consider what features you need and seek plugins with proven success.

Top features to look for:

  • Does it enhance SEO like Yoast?
  • Can it prevent spam such as Akismet Anti-Spam?
  • Is it capable of optimising images like ShortPixel or Cloudinary?

Positive aspects of investing in the right plugins:

  1. Improved SEO.
  2. Enhanced user experience.
  3. Better functionality.
  4. Increased site speed.
  5. Protection against spam.

Downside of not investing wisely:

  1. Poor SEO.
  2. Lessened user experience.
  3. Limited functionality.
  4. Decreased site speed.
  5. Vulnerability to spam.

Remember, your blog’s success can depend on the right plugins.

5. Improve Your Site’s SEO

As a blogger, getting your content discovered is a major part of the game. One holy grail strategy? SEO, or Search Engine Optimisation. Master this, and you’re halfway there! Here are some expert tips to get started with SEO:

  • Start with keyword research. Use tools like Google’s Keyword Planner or Semrush to identify long-tail keywords with high search volume.
  • Understand user intent. Tailor your content to what your audience is seeking.
  • Write epic content. Outdo the competition by crafting the most informative posts on the web.
  • Promote your blog. Generate backlinks and social shares to boost your SEO game.
  • Stick to authenticity. Maintain your unique voice and avoid grammar mistakes. Tools like Grammarly can assist.

Remember, SEO is a journey, so don’t get discouraged if results take time to show.

7. Utilise Social Media Platforms

If you’re a new blogger, harnessing the power of social media can be a game-changer. It improves your reach, boosts audience engagement, and enhances your brand image.

  • Begin by creating accounts on key platforms like TikTok, Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube etc. Remember, consistency in design across platforms increases your brand’s recall value.
  • Use your accounts to share new posts, tag influencers, and promote limited-time events such as competitions.
  • While setting up an account on every platform is beneficial, focusing on just 2-3 based on your niche, targets your audience more effectively. For instance, if your blog caters to professionals, LinkedIn would be a good choice.
  • Each platform has its strengths. Facebook is good for videos, Twitter for news and posts, Instagram for high-res photos, LinkedIn for professional content, Pinterest for graphical content, and YouTube for videos.
  • Promoting your blog on YouTube can generate significant traction as it is the second-largest search engine after Google.

Remember, understanding where your audience hangs out and tailoring your content to that platform delivers the most value.

Learn more in our blog post: How to Promote Your Blog: The 8 Best Ways to Promote Blog Posts And Get More Traffic

8. Create An Email List

The success of your blog is intrinsically linked to having a thriving email list. It’s your ticket to building a loyal audience and driving blog traffic and income.

Start with these steps:

  • Build your email list from day one. Implement a signup form within your blog posts and key site pages. Tools like ConvertKit or Mailchimp can be handy aids.
  • Engage your email list regularly. Update them with fresh blog posts or resources, and maintain a dialogue. Your email list is your tribe.
  • Offer a valuable freebie or “lead magnet” like an eBook or discount code, to incentivise signups to your email list.
  • Use opt-in forms for visitors to subscribe easily.

Remember, a prosperous email list can lead to a profitable newsletter if you play your cards right!

9. Get Paid To Write

Getting paid to write is an enticing prospect for new bloggers looking to monetise their passion for words. This guide breaks down the steps to harness your writing skills and turn your blog into an income-generating platform.

  1. Choose a profitable niche that sparks your interest.
  2. Craft quality blog content regularly to scale your presence.
  3. Build a reputation as an industry expert through consistent, valuable posts.
  4. Actively promote your blog via social media and networking.
  5. Consider incorporating advertisements into your blog layout.
  6. Offer paid subscriptions for access to exclusive content.
  7. Use your platform to sell relevant merchandise.
  8. Partner with brands as an affiliate marketer.
  9. Write sponsored content that aligns with your niche.
  10. Offer consulting services related to your expertise.

Remember, progress may be gradual, but each step brings you closer to your goal. Happy blogging!

10. Host Ads On Your Site

Hosting ads is a smart way to generate revenue from your blog, especially as it doesn’t require much of your time. Here’s a simple guide on setting up ads on your blog:

  • Start by deciding between Cost per Click (CPC) or Cost per Thousands (CPM) adverts. CPC means you’ll get a fixed payment for each ad click, while CPM fetches you a set price for every 1,000 ad views.
  • Create an account with an ad network such as Google AdSense.
  • Put the code on your blog, and choose the style and placement of the ads.
  • Keep a balance between ad visibility and user experience, too many ads can annoy readers.
  • Lastly, make sure your blog content is unique and engaging to draw traffic and earn more clicks.

Blogging Challenges To Overcome

1. Finding A Niche

Starting a blog can be daunting, particularly when trying to pinpoint an engaging niche. As a new blogger, you may struggle with identifying a niche that attracts a loyal audience.

Here’s a quick guide to help:

  • Begin with a list of your top hobbies and passions.
  • Reflect on your long-held dreams and values.
  • Contemplate hobbies or crafts you want to learn.
  • Assess any life achievements you’re particularly proud of.

From this, identify potential niches. Evaluate each for profitability. Can you generate enough diverse content within this niche? Are others interested in your topic? Use data-driven tools like Google Trends for assistance. Remember, defining your blog’s niche at an early stage facilitates effective blog content planning and marketing.

Learn more in our article: How to Find the Right Blog Niche in 2023: 101 Blog Ideas to Write About.

2. Creating Quality Content

Creating quality content can be a challenge for green bloggers. This difficulty stems from the need to generate engaging, unique, and relevant content consistently.

To combat this challenge:

  • Begin by choosing a topic you’re passionate about. Your enthusiasm will keep you motivated and enhance your writing.
  • Additionally, select a topic that has an ample audience interested in it. You can check this by searching relevant keywords on Google and observing the number of results.
  • Avoid broad topics. While they may hold larger audiences, they are more competitive and harder to break through. Opt instead for specific niches with less competition.
  • Strive for uniqueness and originality in your content. Whether it’s text, images, or videos, it must be distinctive and insightful.
  • Ensure your content is free of grammatical and spelling errors – this increases its credibility and professionalism.
  • Make your content meaningful and helpful. It should aid readers in learning or understanding something new.

Remember, creating quality content is a skill that improves with practice. Don’t feel discouraged if you don’t nail it right away!

3. Investing in Website Security

Starting a blog is exciting, yet protecting your site is a must. Invest in website security to safeguard your hard work.

  • Always have a secure password, known only to trusted individuals.
  • Change your password frequently.
  • Make sure your web host backs up your site regularly.
  • Use a domain privacy protection service.
  • Opt for a PO box and an internet-based phone number for contact info.

Five key reasons why security is essential:

  1. Protection of your personal information.
  2. Prevention of data loss.
  3. Maintaining visitor trust.
  4. Protection from malicious attacks.
  5. Safeguarding your website’s reputation.

Embrace these practices to secure your blog effectively.

4. Choosing The Right Blogging Platform

Choosing the right blogging platform can seem like navigating through a maze, if you’re new to the game. This is because each platform has unique features and designs that may or may not go hand in hand with your blogging goals.

To break down this challenge, let’s kick-start with these expert tips:

  • Consider the core purpose of your blog. If you dream of monetising your blog or setting up an online business, opt for heavy-duty platforms like WordPress or Ghost. If you’re merely dipping your toes in the blogging ocean, start with user-friendly platforms like Wix or Squarespace.
  • A critical step is to secure an engaging blog name. Make sure it echoes your identity or core blogging topics ideally linking it with your niche.
  • Subsequently, to get your blog online, select a Blogging Platform (also a Content Management System or CMS) and a web hosting platform. Blogging Platforms like WordPress, Wix, Weebly, Squarespace, etc, unleash the possibility of creating, managing, and propelling your blog online. On the other hand, web hosting platforms like Namecheap, Bluehost, Dreamhost, HostGator, GoDaddy, etc, keeps your blog secure and accessible.
  • Ensure your chosen domain name mirrors your blog’s persona.

5. Selecting A Name For Your Blog

Choosing the perfect blog name can be a real head-scratcher. The challenge lies in striking a balance between personality, relevance, and memorability. Here’s how to navigate the process:

  • Begin by identifying your blog’s niche. Then, find a way to incorporate it into the blog name.
  • Engage your creativity. Think of a name that’s catchy and reflects your blog’s personality.
  • Verify your chosen name isn’t already in use. If it is, consider negotiating with the owner or coin a new one.
  • Keep your domain name simple and easy to spell. Avoid hyphens, underscores, and long names.
  • Finally, don’t overthink it. Your content matters more than the perfect name.

6. Creating A Blog Design

Challenges in creating a blog design can be daunting, but don’t fret, here are some common ones and tips for overcoming them:

  • Uninviting Design: Keep it crisp and professional. Stick to easy-to-read formats and avoid bombarding your readers with overdone graphics.
  • Inconsistent UI: Consistency builds trust, so stay uniform in design across all blog posts.
  • Poor Readability: Choose a sans-serif font, break your text into subheaders, and use text stylings to highlight points.
  • Lack Of Visual Appeal: Include relevant photos for added visual interest.
  • Difficult Navigation: Make sure pages like ‘About’ and ‘Contact’ are easy to find.

Remember, your blog’s design is the first impression, make it count!

Check out our blog post for some WordPress design inspiration.

7. Adding Search Engine Optimisation

SEO can be daunting for new bloggers as it combines technical knowledge and strategic content creation. The challenge lies in understanding SEO concepts and implementing them effectively. Here’s how to tackle it:

  • Start with an online SEO course, such as Wix’s SEO Learning Hub.
  • Use keyword research tools like Google Keyword Planner, Semrush, or Ahrefs.
  • Incorporate long-tail keywords in your content.
  • Utilise SEO tools on blogging platforms, such as WordPress.
  • Remember, SEO success links back to engaging content that resonates with your readers.
  • For WordPress users, try the ‘Yoast SEO’ plugin for added guidance.

This way, you’ll gradually demystify SEO and boost your blog’s visibility.

8. Developing A Social Media Strategy

Blogging success often hinges on a potent social media strategy. It’s critical, especially for new bloggers, to develop and implement a strategic plan on social media. Here’s a simple path forward.

  • Identify your audience’s preferred social media channel. Whether it’s Instagram, Facebook, LinkedIn or TikTok, find out where your potential readers gather the most.
  • Make your brand uniform across all platforms. Ensure your blog’s look and feel is replicated on your social media profiles.
  • It’s all about you! Showcase your personality, not just your blog posts, to connect more closely with your followers.
  • Build an email list. Engage your regular readers by creating newsletters. Make a content strategy, be creative, and stick to a schedule.

Remember: lack of social media promotion? Big blogging no-no! SEO and social media marketing together provide maximum exposure – for free!

9. Promoting Your Blog

Promoting your blog can be a daunting task, especially if you’re a newcomer in the blogging world. Understanding and overcoming these challenges can pave the way to your blogging success.

Challenge 1: Getting Your Blog Noticed

New bloggers often struggle with visibility. Here’s the good news: social media platforms can be your best allies. Share your content not only on personal accounts but also via dedicated pages/accounts for your blog on Facebook, Instagram, Twitter, and even LinkedIn. Maintain consistency in design across all platforms for easy brand recognition.

Challenge 2: Creating Engaging Content

Creating content that grabs attention is key. One way to tackle this problem is through diversified content formats. Experiment with microblogging, informative videos, podcasts, or webinars to attract a wider audience.

Challenge 3: Building Audience Relationships

Digital marketing isn’t merely about garnering page views; it’s also a brilliant tool to build strong relationships with your audience. Leverage the authentic you to interact with readers regularly, not just when promoting new posts. This nurtures loyalty, significantly influencing their purchasing behaviour.

Challenge 4: Marketing Your Blog

Learning effective marketing strategies can be tough but rewarding. Don’t overlook the power of SEO.

10. Monetising Your Blog

Monetising a blog can be a real challenge for new bloggers. But don’t worry, we’ve got you covered. Here’s how:

  • Start by selecting a profitable niche.
  • Produce great content consistently.
  • Remember, reputation matters.
  • Work on promoting and growing your blog.
  • Advertise within your blog.
  • Consider offering paid subscriptions.
  • Selling merchandise or becoming an affiliate can boost your income.
  • Try out writing sponsored content.
  • You can also provide consulting services.

Remember, don’t lose focus on quality for selling products. Keep experimenting with different monetisation methods and choose what works best for you. Aim for sustainable profitability. It’s not all about immediate monetary gain.

Blogging Success Stories

1. Write Your First Blog Post

  1. Decide your blog topic based on your audience and niche.
  2. Research the topic extensively for unique insights.
  3. Navigate to ‘Posts > Add New’ on your WordPress Dashboard.
  4. Start writing – remember to save your draft and set a user-friendly permalink.
  5. Structure your blog into blocks for easy editing – include headings, subheadings and lists.
  6. Preview the blog post before publishing.


  • Always keep a backup of your content.
  • Utilise an appealing title for SEO benefits.
  • Assign the correct category to your blog post.
  • Keep writing informal – as if chatting with a friend.

2. Get On A Schedule

  • Understand there’s no hard rule on blogging frequency, but consistency matters most.
  • Find a schedule that suits you, whether it’s daily, weekly, or biweekly.
  • Stick to it – regular postings maintain and grow your audience, enhance your writing, improve SEO, and encourage perseverance.
  • Use planning tools like editorial calendars to ensure consistency.
  • Overcome obstacles and distractions to stick to your schedule, remembering that consistency underpins success.
  • Try employing a simple spreadsheet with columns for the date of publication, headline, keywords, and notes to get started.
  • Ultimately, treat your blog like a regular appointment – it’s just as important.

3. Track Your Metrics

Tracking your metrics is crucial for your blogging success. It allows you to understand your audience, tailor your content, and prove your growth directly impacting your blogging trajectory.

Let’s zero in on some crucial metrics to track:

  • Total users: Gauge how often users visit your site.
  • Total impressions: Measure your site’s visibility in search results.
  • Click-through rate (CTR): Check the ratio of impressions that lead to a click.
  • Average position: Identify your site’s average rank in search results.

Remember, understanding these metrics helps you optimise your blog and anticipate user behaviour, driving ongoing success.


Some of the links in this post are affiliate links. This means if you click on the link and purchase the service, we may receive an affiliate commission at no extra cost to you. Rest assured, we only recommend products we believe will add value to our readers.

Gareth Henry is the founder and Managing Director of AppSalon, a digital marketing agency in Sydney, Australia.

Gareth saw an important mission that needed doing in Australia - AppSalon's mission has been to provide world class, user centric design and SEO for websites, that assures small business success with client acquisition.

Gareth's marketing background is of an SEO specialist the last decade, with countless top 3 ranks for major commercial terms, such as skip bin hire, fish for sale, crystals for sale, and many more.

However, he realises not everything is SEO, and seeks mastery with website design, conversion optimisation, and content production, so a businesses brand and website can deliver beyond simply creating traffic.

This year has been a tremendous learning curve with AI and building web apps, and so now gen AI capabaility is part of the toolset Gareth delivers.

Gareth is considered an authority on creating websites and web apps that people adore, and is happy to provide insights to both established business owners and brand new hobbyists.

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