How to Monetise WordPress Blog: 12 Ways to Make Money Online Blogging in 2023

How To Monetise WordPress Blog

By Melissa Ng   |   Last Updated 28 September 2023

Monetising your WordPress Blog

In the era where online presence is paramount, having a WordPress blog can be a game-changer. It’s not just a platform to express your passion, ideas, or share knowledge, but it also holds the potential to become a consistent source of income. However, navigating the world of blog monetisation can feel overwhelming, especially for beginners. There are various paths you can embark on to earn money from your blog, and finding the right fit for you and your audience is crucial. The right monetisation strategy will not only bolster your earnings but also enhance the value you provide to your readers.

Quote By Brian Clark - Don't Focus On Having A Great Blog. Focus On Producing A Blog That's Great For Your Readers
Don’t Focus On Having A Great Blog. Focus On Producing A Blog That’s Great For Your Readers – Quote By Brian Clark

This comprehensive guide will explore 12 robust ways to monetise your WordPress blog in 2023, tailored for both novice and experienced bloggers. From affiliate marketing, selling digital products or services, to leveraging advertising networks, we’ll cover a spectrum of opportunities that can be adapted to your niche, audience size, and blogging style. The journey to blog monetisation is a thoughtful process, requiring commitment and a clear understanding of your blog’s content directory potential. Equip yourself with the insights and tools shared in this guide, and you can take confident step towards making your blogging endeavour a profitable one.

Unwrapping the Benefits of Monetising Your WordPress Site

Catering to a Niche Audience

Ah, the niche audience – every blogger’s dream come true! By zeroing in on a specific topic, you attract a unique audience. You become their go-to source, their trusted expert. High-five! But remember, the secret to their loyalty is consistent, quality content. Keep them coming back for more, and the user just might end up bringing you precious revenue.

A study conducted by RankIQ found that food bloggers had the highest median monthly income ($9,169) out of all the major blogging niches, making it the most profitable niche [1].

A food blog earning $9169 per month on average
Food bloggers have the highest median monthly income out of all major blogging niches

Creating a Stream of Passive Income

Want to make money while you sleep? Who wouldn’t, right?! Monetising your WordPress blog could turn this dream into reality. Passive income, the golden goose of online entrepreneurs, earns you cash even when you’re not actively working. However, don’t let the word “passive” fool you. It may require some dedication and effort upfront, but once that cash flow is established, all you need is regular maintenance. So, keep your chin up—those late nights can pay off!

WordPress blog displayed on a desktop screen that generates 12 streams of passive income
Monetise your WordPress blog using 12 different strategies

Strategy 1: Sell Exclusive Content on WordPress

A Simple Guide to Producing and Pricing Premium Content

Alright, onto selling exclusive content. You may be thinking, “How can I create and price premium stuff?” Well, first off, your premium content needs to be top-tier. It should go beyond your regular posts. This could include exclusive articles, eBooks, or printable posts the reader downloads. Consider leveraging your popular blog posts and upgrade them with bonus materials.

Quote By John Lasseter - Quality Is The Best Business Plan
Quality Is The Best Business Plan – Quote By John Lasseter

As for the pricing bit, it’s about finding the sweet spot. Price it too high, you might drive supporters away. Price it too low, you’re undervaluing your hard work. Start by researching what others in your niche charge. Test different price points and stick with what works best for your specific audience. Simple as that!

An image of books and the download symbol to represent paid content, ebooks, and downloadable content
Produce and sell premium content such as ebooks and downloadables

Advantages and Disadvantages of Selling Exclusive Content

Selling exclusive content can be quite rewarding. On the upside, it’s profitable. You get to keep the lion’s share of the profits, especially when you sell directly from your blog. Plus, it enhances your credibility. Your readers see you as a legit expert with valuable insights worth the extra dollars.

On the flip side, the production and promotion of premium content can be time-consuming. And remember, people’s expectations are higher for paid content — it has to provide significant value. Also, if you’re using a separate platform such as Patreon to promote your exclusive content, that adds another platform to maintain.

Consider these pros and cons before jumping in, and make sure it aligns with your blog and your audience’s needs.

Strategy 2: Use Affiliate Marketing on Your WordPress Blog

Useful Tips for Effective Affiliate Marketing

Quote By Bo Bennett - Affiliate Marketing Has Made Businesses Millions And Ordinary People Millionaires
Affiliate Marketing Has Made Businesses Millions And Ordinary People Millionaires – Quote By Bo Bennett

According to Influencer Marketing Hub, by the end of 2023, global affiliate marketing spending is set to escalate to $14.3 billion, and this figure is anticipated to climb further to $15.7 billion by 2024 [2].

Affiliate marketing is a reliable cash cow, but pulling it off just right can be a tad tricky. Don’t stress, though. Here are a few useful tips.

  1. Promote products relevant to your niche and believed to benefit your readers.
  2. Transparency is vital. Always outline your affiliate partnerships in your blog disclosure to maintain your reader’s trust.
  3. Credibility is gold. Recommend products or services you have personally used or genuinely believe in and aren’t a scam.

Remember, a successful affiliate marketer is all about trust and relevance. Play your cards right, and the rewards can be significant.

The world on a globe showing the reach of affiliate marketing
Global affiliate marketing spend will increase to $15.7 billion by 2024

Advantages and Disadvantages of Affiliate Marketing

Affiliate marketing is an attractive monetisation strategy that’s constantly gaining popularity. Why? It’s relatively passive — once you’ve set up your links, they will potentially generate affiliate commissions indefinitely. Plus, there’s no cost to join most affiliate programs such as Amazon Affiliate, and the possibility of making a decent affiliate sales and income can be high, especially if you have substantial traffic.

However, it’s not all beaches and barbies. You’re trusting a third party to correctly track your affiliate marketing links, button clicks, and earnings data. Also, if your readers perceive your influencer blogging content as overly sales-oriented, you might lose their trust (and traffic). Lastly, if the product or service isn’t up to snuff, it could reflect poorly on you.

Like all things in life, affiliate marketing is a mixed bag. Weigh up these pros and cons before diving in.

Strategy 3: Boost Income with Advertising

How to Set Up and Optimise Google AdSense

Fancy some good old-fashioned banner ads revenue? Just slot in the ad codes onto your blog, and voila! Relevant ads from companies like Google AdSense will pop up automatically, making you money while you sleep.

But remember, moderation is key. Overdoing it could annoy the socks off your readers and send them packing. Keep their experience paramount, alright?

WordPress blog on desktop with an advertisement placed at the bottom of the screen
Set up advertisements on your blog

Advantages and Disadvantages of Adverts on WordPress

Advertising on WordPress has several advantages. It’s passive income requiring little maintenance once set up. Plus, you can control where and how many ads to display. For example, Alborz Fallah from Car Expert initially used Google Adsense to monetise his blog and promptly began earning approximately $200 per day. After some time, Alborz was able to collaborate directly with car manufacturers and secure sponsorship deals that resulted in payouts of up to $30,000 [3].

On the flip side, however, too many ads can irritate your readers. Plus, unless you’re drawing considerable traffic and your readers don’t have ad blockers on, your ad revenue may be on the lower side.

Mull over these pros and cons, then do what feels right for your blog.

Read our article for more information: How To Insert Ads On WordPress: Monetising Your Blog With Adsense And Advertising

Strategy 4: Sell Your Own Physical Products via WordPress

The Steps to Setup an Ecommerce Store On WordPress

Global Ecommerce Sales Are Expected To Total $5.8 Trillion Worldwide In 2023 - Shopify
According to Shopify, Global Ecommerce Sales Are Expected To Total $5.8 Trillion Worldwide In 2023 [4]

According to a study by Growth Badger, 45% of bloggers who earn over $50,000 per year sell their own product or service, while only 8% of lower-income bloggers do [5].

Now, if you’re keen on selling physical products such as t-shirts and other merchandise, here’s how you get your ecommerce site up and running on WordPress.

Step 1: Install and activate the WooCommerce plugin on your WordPress website.

Step 2: Set up your store details. WooCommerce will take you through the setup, including currency, payment, and shipping settings.

Step 3: Add your products – don’t forget to include plenty of images and a cracking description. Align with your brand and target audience.

Step 4: Customise your store look to align with your brand.

Launch your store, and voila! Your ecommerce business is all set. Just remember, to win online, your ecommerce store should offer unique, top-quality products that are hard to find elsewhere.

Bloggers selling different products and services to increase their income streams
Bloggers that sell their own product or service earn more money than those that don’t

Pros and Cons of Selling Your Own Products

Love the idea of selling your own products? Good on ya! It grants full control over product quality, pricing, and your brand representation. Also, when it hits off, it’s a reliable and continuous source of income, especially if you continue to promote your product listings on social media platforms such as Facebook, Twitter, Pinterest, Instagram, TikTok etc.

But hold on! It’s not all rainbows and unicorns. Remember, ecommerce plugins, inventory management, shipping, and customer service add to your plate. Similarly, it takes time to build trust and make those first few sales.

Never overlook these aspects — they play a significant role in the success or failure of your product-selling venture.

Strategy 5: Set Up Paid Memberships and Subscriptions

Integrated Membership Services for Revenue

Ready to set up your membership website? Brilliant! You’ll need the right tools for smooth operation, delivery, and collection of subscription payments. Consider plugins like MemberPress or Memberful, easy to integrate with WordPress and fully featured to create exclusive content, accept payments, and manage your subscribers.

Once set up, regularly release enticing content for members. Combine general access content with members-only stuff to give non-members a sneak-peek and tempt them to subscribe.

Let’s not forget community. Foster a vibrant community. It drives engagement and builds loyalty among members. And before you know it, you’ve got a nice little stream of recurring revenue.

Have a clear subscribe call to action to encourage users to subscribe to memberships
Users can support your blog by signing up to paid memberships and subscriptions

The Potential and Pitfalls of a Subscription-Based Website

A subscription-based website can work wonders. It’s a brilliant way to generate a consistent and predictable stream of revenue. Plus, it fosters a unique sense of community among subscribers.

But, like all roses have thorns, subscription models have their pitfalls. The upfront cost and energy to create and curate superior content can be substantial. Furthermore, convincing visitors to sign up for paid content can be a bit of a challenge.

So, take a moment, jump on the scales and weigh the odds before jumping in. It’s all about the right balance, isn’t it?

Strategy 6: Sell Services as a Freelancer with WordPress

Leveraging Outreach to Capitalise on Personal Skills

The Majority Of U.S. Workers Will Be Freelancing By 2027 - Freelancing In America 2017
According to Freelancing In America 2017, The Majority Of U.S. Workers Will Be Freelancing By 2027 [6]

Freelance services can also fetch a pretty penny, especially if you’re a wiz at optimising for keywords and SEO. The key here is strategic outreach. Pimp out your skills—the ones you do better than most people. Think graphic designing, content writing, social media marketing, or software development.

To effectively market these services, update your website to showcase case studies, testimonials, and your portfolio. Reach out to potential clients via various channels – social networks, blogging communities, and freelance marketplaces.

You’ve got a goldmine of skills. Leverage them effectively, and it can massively bolster your income!

Web page with freelancing services and pricing
Monetise your website and blogging skills as a freelancer

Potential Revenue and Challenges of Selling Freelance Services

Selling freelance services can be a significant income booster. The revenue potential is brilliant, especially if you’re experienced in a high-demand field. Plus, you have control over what you charge based on the value you provide.

But don’t get too cocky. Along with the sweet, comes the bitter. Finding clients initially can be tricky, and you’d need excellent time management skills to juggle freelance services with blogging. Plus, there’s no escaping inconsistent income. The challenge is real, but so is the reward.

Strategy 7: Offer Sponsored Posts

How to Attract Brands for Sponsored Posts

Quote By Jonah Berger - Influence Is Not About Pushing Out Your Own Content, But Figuring Out What You Stand For And Advocating For That
Influence Is Not About Pushing Out Your Own Content, But Figuring Out What You Stand For And Advocating For That – Quote By Jonah Berger

According to Influencer Marketing Hub’s State of Influencer Marketing 2023: Benchmark Report, influencer marketing has grown into a $21.1 billion industry. This is a significant increase of 29% from $16.4 billion in the previous year [7].

So, you’re considering sponsored posts? To attract brands, maintain a consistent brand aesthetic and voice that’s in line with potential sponsors. Showcase impressive stats — your traffic, visitor demographics, social media followers — you get the idea.

But here’s the trickier part — approaching brands. Start with companies you’ve already mentioned in your content. If no one’s knocking yet, don’t wait — be proactive. Email them directly or tap into blogging agencies that connect brands with bloggers.

Just remember, be genuine with your recommendations. Your credibility’s at stake!

An image showing the magnitude of the influencer marketing industry
Influencer marketing is a multi-billion dollar industry

Advantages and Disadvantages of Sponsored Posts

Pub money for writing about products you love? Sponsored web pages sound like the dream gig! They generate good income and can help build relationships with influential brands.

But let’s pump the brakes for a second. Don’t forget the trust factor. You risk losing reader trust if you appear too salesy. Also, creating a sponsored post that feels genuine and enjoyable to read can be tough.

Always disclose sponsored posts to preserve reader trust. And as always, the choice is yours—weigh the pros and cons before deciding.

Strategy 8: Create and Sell Online Courses

Building an eCourse Step by Step

The Online Education Market Will Reach $350 Billion By 2023 - Online Education Market & Global Forecast
According To Online Education Market & Global Forecast, The Online Education Market Will Reach $350 Billion By 2023 [8]

Interested in creating an online course? Here’s a simple step-by-step guide for course builders.

  1. Find your niche. What unique expertise do you have that others may want to learn?
  2. Map out the course structure. Think of it as a journey you’re guiding your students on.
  3. Use plugins like LearnPress to build your course directly on your WordPress site.
  4. Don’t forget to decide on pricing. Compare with similar courses to get an idea.
  5. Promote your course. Possibly offer a launch discount to lure in initial learners.

Simple as that! With a course management system plugin, creating a well-structured online course becomes a breeze.

Offer and sell courses and ecourses to your readers
Provide valuable information to your readers in a longer form course

Benefits and Drawbacks of Selling Online Courses

Selling online courses can be brilliant. They’re scalable — create once, sell endlessly. They can also position you as an expert in your field, boosting your credibility.

But there are some potential hiccups. Creating a quality course is time-consuming and needs consistent updates. Plus, it’s not a walk in the park convincing your followers to open their wallets.

As always, assess these factors before diving in.

Strategy 9: Accept Donations on Your WordPress Blog

Seamless Donation Collection with WordPress

Donations are an easy-peasy way to tap into the generosity of your readers. To accept donations, install a donation plugin like “GiveWP” or “PayPal Donations” and follow the setup instructions. Opt for a plugin that supports both one-time donations and recurring payments — the more options for your readers, the better.

Once everything’s set up, regularly remind your readers about supporting your work. Guilt-free, of course!

Readers donating to their favourite blogger
Readers love to support their favourite blogger in any way they can

Potential Upsides and Downsides of Donations

Donations are pretty nice, and they come with a few perks. They’re easy to set up, less pressure to constantly churn out content compared to memberships, and you may attract a small group of generous donators who deeply value your work.

But, there’s a snag. Donations can be unpredictable and inconsistent. Not all readers will donate. And if you’re not a nonprofit, asking for donations may leave a sour taste with some.

Always worth doing your homework, right? Understand the upsides and potential downs, then decide if this avenue suits you.

Strategy 10: Publish Sponsored Newsletters

Crafting Engaging Newsletters for Advertisers

When it comes to crafting engaging sponsored newsletters, put yourself in your reader’s shoes. What would you want to read? Aim for content that’s valuable, engaging, and relevant to your audience.

Keep it short and sweet. Your readers are busy people – respect their time. Deliver clear, concise content that’s easy to scan.

Include a nice blend of your blogging topic content – latest blog posts, a personal story, industry updates, or exclusive tips along with the sponsored content to make it feel more organic.

Tie it all together with a catchy subject line to boost open rates, alright?

Newsletter airplanes sent off to subscribers inboxes
Create valuable newsletter content and include a sponsorship

Potential earnings and Drawbacks of Sponsored Newsletters

Paid newsletters can be quite the moneymakers. You retain full control over your content — we’re talking zero ad algorithms to decipher. Plus, it’s high engagement — newsletters reach subscribers directly in their inboxes.

However, it’s not all milk and honey. Maintaining a newsletter and email list can be time-demanding, and writing content to a brand’s guidelines can require some back and forth to get things just right.

Like all things in monetisation, assess both the rewards and challenges before diving in.

Strategy 11: Start a Podcast on WordPress

The Process of Launching a Podcast

Keen on starting a podcast on your WordPress blog? Here’s the step by step.

Step 1: Create your content. Plan your episodes, record your audio file, and edit using software like Audacity or GarageBand.

Step 2: Choose a podcast hosting provider. Popular choices include Libsyn, Buzzsprout, Blubrry, or Transistor.

Step 3: Grab your podcast’s RSS feed from your host and add it to your WordPress site.

Step 4: Promote your podcast. Mention it in your blog posts, share on social media, send it to your email subscribers.

Remember, audio quality matters big time. Don’t skimp on a decent microphone.

An example of an embedded podcast episode on a blog
Promote your podcast on your blog and social media accounts

Pros and Cons of Hosting a Podcast on WordPress

Hosting a podcast can bring loads of perks. It can open new horizons like elevated audience engagement and potential for sponsorships. Additionally, podcasting lets you reach new audiences on platforms like Apple Podcasts and Spotify.

But don’t jump the gun! It involves consistent recording, editing, and publishing. Also, without necessary tech know-how, setting up can be somewhat of a headache.

Weigh these pros and cons, then decide if this avenue is up your alley.

Strategy 12: Build WordPress Sites for Clients

Monetising Your WordPress Skills by Building Sites for Clients

Fancy using your WordPress skills to build websites for clients? Firstly, ensure your skills are top-notch. Knowledge of essential plugins and themes, SEO, and security measures, and coding are crucial.

Next, set up a striking portfolio on your site. This showcases your skills to potential clients. Start reaching out — be active on social media, freelance websites, and networking events. Always communicate clearly and maintain a professional demeanour. Remember, you’re not just building websites; you’re providing solutions.

Example WordPress portfolio to show to potential clients
Showcase your WordPress skills with a beautiful portfolio

Potential Income and Hurdles of Building WordPress Sites

Building WordPress sites can be a lucrative gig if you play your cards right. You can charge a handsome fee for a customised website. Plus, there’s always the potential for recurring income for site maintenance.

But before you get your hopes up, note the challenges. Staying up-to-date with WordPress updates, domain, plugins, and apps can be demanding. Also, consulting with client requests and navigating tricky technical issues (even simple password resets) can be stressful.

As always, do your homework, weigh the pros and cons, then give it a crack!

Making the Most of Your WordPress Monetisation Strategy

Why Audience Building is Key for Monetisation

Let’s crack on to why audience building is key for monetisation. Your audience is your income source. Be it through ad views, product sales, sponsored content, memberships – everything depends on a consistent and engaged audience.

Building a loyal audience demands quality content, a strong presence, and active promotion. It may take time, but, it’s worth every second when you see your monetization methods working wonders!

Handy Tools On WordPress to Boost Monetisation

Looking for a leg up in your monetisation game? WordPress is chock-full of handy tools.

Thinking ads? Try the Ad Inserter plugin. Affiliate links? ThirstyAffiliates is your mate. For donations, there’s GiveWP. Automate sponsored posts with WP Insert.

Remember, the right tools can take a ton of weight off your shoulders and help maximise your monetisation efforts. Choose wisely based on your unique needs.

FAQs: Your Top WordPress Monetization Strategies Questions Answered

Can I make money from WordPress with low traffic?

You certainly can make money from your WordPress blogging platform with low traffic! It’s all about being smart about your strategies. You could offer premium content or a sponsored newsletter. Alternatively, sell products, services, online courses, or even ask for donations. Essentially, focus on monetising strategies and formats that don’t rely solely on advert clicks or impressions. It might be a slow start, but don’t lose heart, the upside potential is huge!

What’s the quickest way to make money from my WordPress website?

Want quick bucks from your WordPress site? Affiliate marketing! Promote products or services from affiliate networks that fall within your niche. You’ll get a commission every time your readers click the affiliate link and make a purchase. Advertisements can also be a pretty swift way to start. But remember, patience is key. Monetisation usually takes time to gain momentum.

Do I need to spend money to make money on WordPress?

In short, not really. But investing a bit in key areas can go a long way in the long run. Think professional themes, premium plugins, a reputable host, email marketing services, or even some online ads for promotion. While WordPress itself is free, spending money on these tools can enhance functionality and potentially boost monetisation. But remember, strategic spending is the name of the game here.


[1] RankIQ:

[2] Influencer Marketing Hub The State of Affiliate Marketing: Benchmark Report (2023):

[3] Nichehacks:

[4] Shopify:

[5] Growth Badger:

[6] Freelancing in America 2017:

[7] Influencer Marketing Hub The State of Affiliate Marketing: Benchmark Report (2023):

[8] Online Education Market & Global Forecast:

Melissa Ng, the Business Development & Operations Manager at AppSalon, is a versatile professional with a wealth of experience across fintech, startups, content creation, SEO, marketing, product management, and QA.

Melissa's career journey is highlighted by her seven-year tenure at Credit Savvy, a fintech startup under Commonwealth Bank. Here, she wore various hats, including product manager, content manager, operations manager, lead QA, and account manager. Her contributions led to the remarkable achievement of growing the user base from zero to over one million Australian members, in just over 5 years.

Beyond her professional achievements, Melissa embraces adventure, with interests ranging from hiking, pilates, and baking to knitting. Surprisingly, she even finds relaxation in cleaning.

Melissa Ng is a seasoned expert in the realm of digital business. With both extensive experience and commitment to excellence, Melissa endevours so that every single client receives the best possible outcome.


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