Optimising your tradie website for mobile users to improve search rankings

Illustration of a smartphone with tools representing mobile optimisation for tradie websites

By Melissa Ng   |   Last Updated 9 February 2024

Today, we’re diving into a hot topic for tradies across the country – making sure your website is up to scratch for mobile users. With more Aussies than ever scrolling on their phones to find services, your mobile site isn’t just a nice-to-have; it’s your ticket to standing out online.

But it’s not all about looking good on a small screen. Optimising your website for mobile can seriously boost your search rankings, making it easier for potential clients to find you. Stick around as we break down what mobile optimisation means, why it’s crucial for your business, and how you can nail it.

Understanding Mobile Optimisation

Mobile optimisation means tweaking your website so it looks great and runs smoothly on mobile devices. It’s not just about shrinking your site to fit on a smaller screen; it’s about creating a seamless experience for users on the go. Why does this matter? Well, with over 80% of Australians owning a smartphone [1], a mobile-friendly site is essential for reaching your audience where they are – on their phones.

The Benefits Of Mobile Optimisation

Optimising your site for mobile users doesn’t just improve their browsing experience; it has real benefits for your business too. For starters, Google loves mobile-friendly websites and often ranks them higher in search results. This means more visibility for your tradie business and more clicks from potential customers. Plus, a slick mobile site can keep visitors around longer, reducing bounce rates and increasing the chances they’ll pick up the phone and call you for a quote.

Key Elements Of A Mobile-Friendly Tradie Website

So, what makes a website mobile-friendly? Here are a few must-haves:

  • Responsive Design: Your site should automatically adjust to fit the screen it’s being viewed on, whether that’s a smartphone, tablet, or desktop.
  • Speed: Mobile users are in a hurry. If your site takes more than a few seconds to load, they’re likely to bounce. Keep your site speedy with optimised images and streamlined code.
  • Simple Navigation: Ever tried to click a tiny link on a phone screen? Frustrating, isn’t it? Make sure your menus and buttons are easy to tap, and keep the layout straightforward.
  • Local SEO: Many tradie searches are local. Use location-based keywords and make sure your Google Business Profile is up to date to make it easy for locals to find you.

Read our blog post to learn the basics of local SEO: What is Local SEO and How Does it Work? A Comprehensive Guide to Local Search in 2024.

Tools And Techniques For Mobile Optimisation

Jumping into mobile optimisation? Let’s get practical. For tradies, showing off your work is key, but those high-res photos of your latest renovations or plumbing masterpieces can bog down your site on mobile.

Start with Google’s Mobile-Friendly Test to see if your site’s up to par. It’s quick, free, and will tell you exactly where you need to focus. Next, PageSpeed Insights is your go-to for speeding things up. It’ll pinpoint what’s slowing your site down, often those hefty image files or complex scripts.

Speaking of images, compressing them is crucial. Tools like TinyPNG or ImageOptim can drastically reduce file sizes without losing the detail in those before-and-after shots of a freshly tiled bathroom or a newly installed kitchen. Smaller files mean faster loading times, keeping potential customers engaged instead of waiting.

Implement these strategies, and your tradie site won’t just look good; it’ll perform brilliantly on any device.

Check out our blog post for more tips: 10 SEO-Friendly Website Design Tips For Tradies.

Measuring The Success Of Mobile Optimisation

For tradies, knowing if your mobile-optimised site hits the mark means tracking a few key metrics. A low bounce rate signals that your site’s as sticky as fresh paint, keeping potential clients browsing your services, from emergency plumbing to landscape design.

Watch your search rankings climb as your site becomes more mobile-friendly, ensuring you’re the first call for local jobs. And the real proof? An uptick in conversion rates. Whether it’s more calls asking about your electrical work or an influx of online quotes for home renovations, these indicators show your mobile site is not just seen but is compelling enough to drive action.

Keeping tabs on these metrics gives you a clear picture of your site’s performance, guiding you to tweak and improve where necessary.

Challenges And Solutions In Mobile Optimisation

A snag in mobile optimisation like a slow-loading gallery of your finest joinery or a menu that’s a maze can turn potential leads cold. Tackling these hitches starts with regular checks and updates.

Tools like GTmetrix can shed light on loading times, while a quick user test could unveil navigation woes. Sometimes, the fix is as simple as resizing images or pruning bulky code.

Struggling to get it right? Teaming up with a web design pro, like AppSalon, who understands the unique needs of tradies can transform a clunky site into a sleek, lead-generating machine.


Optimising your tradie website for mobile users is more than just a tech trend; it’s a vital part of doing business in the digital age. By making your site mobile-friendly, you’re not only improving the experience for potential customers but also boosting your visibility in search rankings. The effort you put in can translate to more leads, more jobs, and ultimately, more growth for your business. Don’t get left behind – start optimising today!

By following these guidelines and employing the right tools and techniques, you can ensure that your tradie website not only attracts more mobile users but also turns them into loyal customers. Happy optimising!


[1] Statista: https://www.statista.com/statistics/321477/smartphone-user-penetration-in-australia/

Melissa Ng, the Business Development & Operations Manager at AppSalon, is a versatile professional with a wealth of experience across fintech, startups, content creation, SEO, marketing, product management, and QA.

Melissa's career journey is highlighted by her seven-year tenure at Credit Savvy, a fintech startup under Commonwealth Bank. Here, she wore various hats, including product manager, content manager, operations manager, lead QA, and account manager. Her contributions led to the remarkable achievement of growing the user base from zero to over one million Australian members, in just over 5 years.

Beyond her professional achievements, Melissa embraces adventure, with interests ranging from hiking, pilates, and baking to knitting. Surprisingly, she even finds relaxation in cleaning.

Melissa Ng is a seasoned expert in the realm of digital business. With both extensive experience and commitment to excellence, Melissa endevours so that every single client receives the best possible outcome.


Leave a Comment

You must be logged in to post a comment.