The Editorial Team

Melissa Ng

Melissa Ng

Melissa Ng, the Business Development & Operations Manager at AppSalon, is a versatile professional with a wealth of experience across fintech, startups, content creation, SEO, marketing, product management, and QA.

Melissa's career journey is highlighted by her seven-year tenure at Credit Savvy, a fintech startup under Commonwealth Bank. Here, she wore various hats, including product manager, content manager, operations manager, lead QA, and account manager. Her contributions led to the remarkable achievement of growing the user base from zero to over one million Australian members, in just over 5 years.

Beyond her professional achievements, Melissa embraces adventure, with interests ranging from hiking, pilates, and baking to knitting. Surprisingly, she even finds relaxation in cleaning.

Melissa Ng is a seasoned expert in the realm of digital business. With both extensive experience and commitment to excellence, Melissa endevours so that every single client receives the best possible outcome.

A vibrant graphic with light bulbs and a map pin symbolising Local SEO Strategies for Electricians

Local SEO Strategies For Electricians In Sydney: A Complete Guide

By Melissa Ng | 29 Jan 2024

In the heart of Sydney, where competition among electricians is fierce, being visible online isn’t just a bonus—it’s a necessity. Local SEO is your ticket to standing out in a…

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Image showing a pen with text indicating the ideal meta description length of 50-160 characters

Master the Meta: Title, Description & Tag Length Check for Maximum SEO Impact

By Melissa Ng | 15 Jan 2024

Introduction to Meta Title and Description Character Limit Diving into the World of Meta Description A meta description is an HTML attribute providing a concise summary of a webpage’s content.…

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"What is Keyword Stuffing?" with two crossed keys illustrating SEO strategy

What is Keyword Stuffing? Definition, How to Avoid and Why It’s Bad for SEO

By Melissa Ng | 12 Jan 2024

Understanding Keyword Stuffing What is Keyword Stuffing? Keyword stuffing is a frowned-upon SEO practice where a webpage is loaded abundantly with keywords in a bid to manipulate search engine rankings.…

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Cartoon teeth symbolising SEO for dentists on a purple background

SEO for Dentists: Effective Techniques for Dental Marketing Success In 2024

By Melissa Ng | 08 Jan 2024

SEO Services for Dentists: An All-Inclusive Introduction Demystifying SEO: Importance and factors that matter SEO, or Search Engine Optimisation, is all about enhancing your online visibility. Technical SEO, a complex,…

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Illustrative graphic with the text "What is Local SEO?" above a stylised map and location pin

What is Local SEO and How Does it Work? A Comprehensive Guide to Local Search in 2024

By Melissa Ng | 05 Jan 2024

Introduction to Local SEO What is Local SEO? Local SEO is the practice of optimising a website to enhance its visibility in local search results. It’s an integral part of…

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Illustration of a Google search bar with the heading 'Meta Description Examples' highlighted

The Ultimate Guide to Meta Description Examples for Search Engine Optimisation

By Melissa Ng | 01 Jan 2024

Introduction to Meta Descriptions Importance of Meta Descriptions in SEO Meta descriptions play a crucial role in search engine optimisation (SEO). They function as brief summaries of your website pages…

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Graphical representation of SEO progress with hard hats, symbolising SEO for tradies

SEO for Tradies: How to Get Better Search Engine Rankings for Plumbers, Electricians and Builders

By Melissa Ng | 29 Dec 2023

Kick-Start Your Tradie Website Transformation Understanding the essence of Google SEO for Tradies For any tradie – plumber, electrician, or builder – Search Engine Optimisation (SEO) is a vital tool…

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Vintage microphone illustration with the text "Voice Search Optimisation" on a warm orange background, symbolising the focus on voice search in SEO.

How to Optimise for Voice Search: Tips On How To Rank Higher In Google’s Voice Search Results

By Melissa Ng | 27 Dec 2023

Introduction to Voice Search Engine Optimisation and Its Importance Defining What is Voice Search Voice search is an emerging technology enabling users to conduct searches or issue commands to smart…

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How to Use AI for SEO in 2024: The Best AI SEO Writer and SEO Tools For Content Planning

By Melissa Ng | 22 Dec 2023

Introduction Defining AI for SEO AI for SEO refers to the application of Artificial Intelligence (AI) in improving the performance of a website in search engine results pages (SERPs), specifically…

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Illustration questioning "Is WordPress Free?" with the iconic WordPress logo on a bright blue background

Is WordPress Free? The True Cost of a WordPress Website

By Melissa Ng | 20 Dec 2023

Introduction What is WordPress? Starting out as a humble blogging tool in 2003, WordPress has metamorphosed into the world’s favourite content management system (CMS). Under the guidance of its creators,…

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