The Editorial Team

Melissa Ng

Melissa Ng

Melissa Ng, the Business Development & Operations Manager at AppSalon, is a versatile professional with a wealth of experience across fintech, startups, content creation, SEO, marketing, product management, and QA.

Melissa's career journey is highlighted by her seven-year tenure at Credit Savvy, a fintech startup under Commonwealth Bank. Here, she wore various hats, including product manager, content manager, operations manager, lead QA, and account manager. Her contributions led to the remarkable achievement of growing the user base from zero to over one million Australian members, in just over 5 years.

Beyond her professional achievements, Melissa embraces adventure, with interests ranging from hiking, pilates, and baking to knitting. Surprisingly, she even finds relaxation in cleaning.

Melissa Ng is a seasoned expert in the realm of digital business. With both extensive experience and commitment to excellence, Melissa endevours so that every single client receives the best possible outcome.

Graphic asking "What Is Anchor Text?" with a drawing of an anchor

What Is Anchor Text? Boost Your SEO with Smart Links

By Melissa Ng | 06 May 2024

Understanding Anchor Text For Better SEO What Is Anchor Text? Anchor text is the clickable text in a hyperlink, usually shown in a different colour and underlined. It helps users…

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A laptop displaying a bullseye with an arrow hitting the centre, symbolising targeted SEO strategies

Boost Rankings: On-Page SEO Essentials For 2024

By Melissa Ng | 03 May 2024

Introduction To On-Page SEO In 2024 How On-Page SEO Has Changed On-page SEO in 2024 looks a lot different than it used to. It’s no longer just about keywords and…

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10 Examples Of Great Listicles That Get Traffic

By Melissa Ng | 29 Apr 2024

Understanding Listicles: A Simple Guide What Is A Listicle And Why They Grab Attention A listicle combines the words ‘list’ and ‘article.’ It presents information in numbered points, making it…

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AI Glossary: 28 Artificial Intelligence Terms You Should Know

By Melissa Ng | 26 Apr 2024

The world of AI is full of terms and technologies that change quicker than the newest software update. In 2024, getting to know artificial intelligence can seem like learning a…

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Illustration of a hand holding a checklist with location pin icons, titled Local SEO Checklist

Local SEO Checklist For 2024: Improve Your Local Ranking

By Melissa Ng | 22 Apr 2024

Introduction To Local SEO In 2024 Why Local SEO Is Important In 2024 Including local SEO in your online strategy is vital. It’s about directly connecting with your community, increasing…

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Featured image for a blog post reviewing the Twodos app

Twodos – Simple To Do List App Review

By Melissa Ng | 19 Apr 2024

Twodos is a to do list app designed by Adam Whitcroft, a software designer based in Victoria, BC. Known for creating the “Joey” app for new parents, Adam continues his…

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Illustration with two tags hanging on strings next to the text 'What Is A Title Tag?' on a purple background

What Is A Title Tag? Learn About Meta Title Tags & Tools

By Melissa Ng | 15 Apr 2024

Understanding Title Tags What Is A Title Tag? A title tag is an HTML element that sets the title of a web page. It’s important because it shapes the headline…

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Understand How Backlinks Work For Rankings To Boost SEO

By Melissa Ng | 12 Apr 2024

Introduction To Backlinks And SEO Understanding The Role Of Backlinks In Search Rankings Backlinks are essentially links from other websites to yours. They are crucial because search engines like Google…

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What Is A Good Website Bounce Rate? How to Measure & Improve Your Benchmarks

By Melissa Ng | 08 Apr 2024

Introduction to Website Bounce Rate What Is A Bounce Rate? Ever wondered what a “bounce rate” is? It might sound like something from a sports game, but when it comes…

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What Is Keyword Cannibalization? How To Avoid & Fix It To Boost SEO

By Melissa Ng | 05 Apr 2024

Explaining Keyword Cannibalization: What It Really Means What Is Keyword Cannibalization? Keyword cannibalization is when you have more than one page on your website going after the same keyword or…

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