The Editorial Team

Melissa Ng

Melissa Ng

Melissa Ng, the Business Development & Operations Manager at AppSalon, is a versatile professional with a wealth of experience across fintech, startups, content creation, SEO, marketing, product management, and QA.

Melissa's career journey is highlighted by her seven-year tenure at Credit Savvy, a fintech startup under Commonwealth Bank. Here, she wore various hats, including product manager, content manager, operations manager, lead QA, and account manager. Her contributions led to the remarkable achievement of growing the user base from zero to over one million Australian members, in just over 5 years.

Beyond her professional achievements, Melissa embraces adventure, with interests ranging from hiking, pilates, and baking to knitting. Surprisingly, she even finds relaxation in cleaning.

Melissa Ng is a seasoned expert in the realm of digital business. With both extensive experience and commitment to excellence, Melissa endevours so that every single client receives the best possible outcome.

Illustration of a kangaroo with text 'How to find & use long tail keywords' for a blog post on AppSalon about SEO strategies

Long Tail Keywords: Find and Use Them for Traffic

By Melissa Ng | 16 Feb 2024

Unlocking the Secret to Organic Growth The Power of Long Tail Keywords in SEO Using long-tail keywords in your SEO strategy can be like finding a hidden pathway to organic…

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Illustration of a smartphone with tools representing mobile optimisation for tradie websites

Optimising your tradie website for mobile users to improve search rankings

By Melissa Ng | 09 Feb 2024

Today, we’re diving into a hot topic for tradies across the country – making sure your website is up to scratch for mobile users. With more Aussies than ever scrolling…

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Tap with plumbing-related keywords on green background

Improve Your Website Rank For Plumbers Through Targeted Keywords

By Melissa Ng | 05 Feb 2024

For plumbers across Australia, the secret to standing out in a crowded market lies not just in exceptional service but also in mastering the art of online visibility. Targeted keywords…

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Illustration of hands holding various tools with text "10 Website Design Tips For Tradies" on a purple background

10 SEO-Friendly Website Design Tips For Tradies

By Melissa Ng | 02 Feb 2024

In today’s digital landscape, a standout online presence is crucial for tradies. Your website is your digital shopfront, the first point of contact with potential customers. Achieving visibility in a…

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A vibrant graphic with light bulbs and a map pin symbolising Local SEO Strategies for Electricians

Local SEO Strategies For Electricians In Sydney: A Complete Guide

By Melissa Ng | 29 Jan 2024

In the heart of Sydney, where competition among electricians is fierce, being visible online isn’t just a bonus—it’s a necessity. Local SEO is your ticket to standing out in a…

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Image showing a pen with text indicating the ideal meta description length of 50-160 characters

Master the Meta: Title, Description & Tag Length Check for Maximum SEO Impact

By Melissa Ng | 15 Jan 2024

Introduction to Meta Title and Description Character Limit Diving into the World of Meta Description A meta description is an HTML attribute providing a concise summary of a webpage’s content.…

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"What is Keyword Stuffing?" with two crossed keys illustrating SEO strategy

What is Keyword Stuffing? Definition, How to Avoid and Why It’s Bad for SEO

By Melissa Ng | 12 Jan 2024

Understanding Keyword Stuffing What is Keyword Stuffing? Keyword stuffing is a frowned-upon SEO practice where a webpage is loaded abundantly with keywords in a bid to manipulate search engine rankings.…

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Cartoon teeth symbolising SEO for dentists on a purple background

SEO for Dentists: Effective Techniques for Dental Marketing Success In 2024

By Melissa Ng | 08 Jan 2024

SEO Services for Dentists: An All-Inclusive Introduction Demystifying SEO: Importance and factors that matter SEO, or Search Engine Optimisation, is all about enhancing your online visibility. Technical SEO, a complex,…

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Illustrative graphic with the text "What is Local SEO?" above a stylised map and location pin

What is Local SEO and How Does it Work? A Comprehensive Guide to Local Search in 2024

By Melissa Ng | 05 Jan 2024

Introduction to Local SEO What is Local SEO? Local SEO is the practice of optimising a website to enhance its visibility in local search results. It’s an integral part of…

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Illustration of a Google search bar with the heading 'Meta Description Examples' highlighted

The Ultimate Guide to Meta Description Examples for Search Engine Optimisation

By Melissa Ng | 01 Jan 2024

Introduction to Meta Descriptions Importance of Meta Descriptions in SEO Meta descriptions play a crucial role in search engine optimisation (SEO). They function as brief summaries of your website pages…

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