Why your marketing emails are going to spam and how to fix it

Imagine dedicating considerable time and effort to meticulously crafting a marketing email, carefully selecting each word, only to find out it has landed in your customers’ spam folders; a truly disheartening moment. On one occasion, I invested an entire evening into fine-tuning every sentence of an email with manic attention to detail, confident this effort…

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21 email marketing terms every small business owner should know

As email is one of the most scalable marketing channels for small businesses, it’s no wonder that email marketing campaigns are used by nearly every type of small business. Email is arguably one of the best ways to market your products or services to interested customers. Email marketing allows you to target customers based on…

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